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InsidePR + mesh founder Mark Evans

By mesh conference, mesh news, mesh14, News, The Archives

InsidePR_200x200Mark Evans is a co-founder of mesh conference, which is in its ninth year, and will be held in Toronto on May 27-28.

Roving reporter, Martin Waxman, recently caught up with him.

For the full article and link to audio click here!

He began the conversation by talking about the biggest surprises Mark has seen since the conference started.

And, as a former journalist, Martin wanted to know what’s been the biggest change in media since he was writing, and why pitches from PR professionals are still terrible.

Mark handles the latter question extremely well, while providing some great feedback on the things PR pros should consider, even with the immense amount of pressure we face from clients.

They talk about the media stream at mesh, which is the brain child and passion of Matthew Ingram, about the trend toward the new media companies introducing newswires to capture citizen journalists, and the y talk about the conference.

What’s most interesting (as I listened to the interview) is Mark’s take on Neil HarbissonMark Little, and Stewart Butterfield.

You’ll find what he has to say about each of these speakers really interesting. He talks about how Neil’s cyborg activism will help you think differently about how you live your life and how you do your job because it gives you a different perspective. How Mark, with the help of Storyful – the company he founded – is standing in the social “grayness” to help us determine what is actually news and what is not. And how Stewart salvaged a business from complete failure by doing a strategic pivot.

It’s a good episode you don’t want to miss!

Disclosure: Thornley Fallis is helping out on the PR for this year’s mesh conference.

mesh welcomes tech startups

By 15MOF, business stream, mesh14, The Archives

Startups_200x200With just under two weeks until the ninth mesh conference, we’re pleased to welcome our featured startups taking part in this year’s event.

This group of innovative leaders will be showcased in the mesh “demo alley” where attendees will have the opportunity to meet with the entrepreneurs and vote for their favorite startup.  The top startup will then be featured on our main stage during the mesh “15 Minutes of Fame” sponsored by glacéau vitaminwater.

“It has been amazing to see how the startup community has grown over the past few years. This is the third year that mesh has put startups in the spotlight. It’s exciting and important to support the startup ecosystem.” Mark Evans mesh co-founder

Thanks to our mesh sponsors Ernst & Young, City of Toronto and Yellow Pages Group

SqueezeCMM @SqueezeCMM

A user friendly content marketing tracking tool that allows companies to spend less time running reports and more time creating engaging content for their audience.

Innohub @innohubinc

Innohub’s flagship product Uplette delivers personalized, context-aware and dynamic mobile landing pages directly to any mobile device, helping clients satisfy the needs of their consumers.

Virtual Next @VirtualNext

A leader in mobile-based store-card and payment solutions.  Virtual Next is the world’s first company to enable fast food chains to offer a branded mobile based digital card that ties payment into loyalty without the use of additional smartphone apps.

Novela Inc @Novela_Inc

A biomedical engineering and micro-fabrication research and engineering lab at the University of Waterloo that creates advanced electrodes capable of providing enhanced functionality and biocompatibility, for use in the development of reliable and efficient therapies for nervous system disorders.

Handybook @Handybook

An efficient and convenient online home maintenance service that allows customers to book professional handyman and house cleaning services.

Giveffect @Giveffect

North America’s first crowdfunding platform for charities and corporations.

Parse.ly @parsely

Uses an advanced technology platform to help editorial teams show the most relevant and compelling content to their audiences with the goal of improving core metrics.

SuedeLane @1suedelane

A quarterly subscription service with a focus on emerging artists and designers.  Delivering thoughtfully curated products from around the world to consumers delight.

Shario @Shario

Share More. Get More.  Shario is a mobile app that rewards consumers with discounts in return for sharing their favourite shops. Merchants are then able to track consumer buying patterns and benefit from customer referrals.

Kastio @KastioApp

Kastio is a live webcast platform for marketing teams to create compelling content throughout their funnel, and engage users with detailed customer data in order to drive conversions and increase sales.

Shift Health Paradigms

A physician led technology company creating software solutions to help healthcare providers deliver the best possible care to their patients.

Backspin @backspinit

A cloud-based SaaS to help content producers measure engagement and efficiently share their product within an access controlled environment.

Collabogence

Uses big data analytics to help organizations improve their performance by helping them to understand the collaborative balance of people, processes and tools.

Hurrier @usehurrier

An on-demand delivery service within downtown Toronto. Use them to have your food, gifts, packages or anything else delivered promptly.

Usability Matters: Taking a user focused approach to digital innovation

By meshmarketing, The Archives

Wearables may have finally found their breakthrough moment in 2014, and are going to be a major trend at mesh14. Here at Usability Matters, we sponsor mesh because they are always looking forward to the digital horizon, and that really resonates with us. But we’re a user-centred design agency, and in the frenzied atmosphere of rapid iteration and innovation, it’s important to remember that technology is supposed to work for people.
With that in mind, we looked at three different technology examples and asked the question: does this tech enhance the lives of its users?

Neil Harbisson

Neil Harbisson has total colour blindness – he can only see in greyscale. So in 2003, he had an electronic colour sensor connected to his skull that lets him “hear colour” through vibrations in his skull. He is a self-identified cyborg. As an artist, his electronic eye allows him to explore the entire colour spectrum as well as create both visual and audio pieces. Technology has changed the way he interacts with the world as well as how he perceives it at the most basic level.
Neil represents everything that wearable technology can be: effortlessly enhancing his life every day in a totally seamless way. He is but one example of what technology can do for people though. 3D printable casts as a lightweight alternative to standard casts make broken bones heal faster, and let patients be more comfortable while they heal. 3D printing is also being used in prosthetics, allowing for better prosthetics options at a fraction of the cost. Given that a prosthetic can cost upwards of $40,000, printed options make quality products more available to those who desperately need them. These are examples of technological advancement working for people, designed and created with people in mind. Tech and digital companies, start-ups, and marketers should aspire to mimic these examples: solving actual user problems, across every dimension, every day.

Enhanced monitoring

We have data, metrics, and quantitative-driven insight into every aspect of marketing. Increasingly, this ‘counting’ culture is spilling over into areas like fitness, weight management, and health monitoring. This has an awful lot of positives – diabetics can track their blood pressure, without risking white coat hypertension; fitness fiends can compare splits; and people everywhere can maintain a healthy weight. But at what point does personal data monitoring tip from informed to too informed? Alexandra Carmichael, who has worked for Qualified Self, quit tracking her personal data, saying “each day, my self-worth was tied to the data.” Plus, tracking and measuring personal KPIs can cause you to lose site of the larger picture: yes, you bike faster than your friends, but does that information actually make you (or them) healthier?

Photo Overload?

Our rate of photo documentation has skyrocketed over the last few years. It started with camera phones and has swelled due to the engagement of enriched content and photo-based social media sites like Snapchat, Pinterest, and Instagram. The selfie explosion has accelerated this trend with wearables that are increasingly photo-focused, like the Narrative Clip.
This trend could go one of two ways. On the one hand, seeing the world through someone else’s eyes could make us more empathetic. The Google Glass perspective has been used for this very purpose – to build a powerful story. Maybe mass photography is the answer to the impersonal chill of email? On the other hand, will selfie-ism contribute to the growth in narcissism we’re seeing in our culture? Are we so busy trying to document ourselves and our experiences that we’re not appreciating the world (and those) around us?

mesh14 is a time to discuss achievements like Neil, challenges like over-monitoring, and ideas like the selfie explosion. Hopefully it will inspire us all to push the digital frontier, without losing sight of why we’re doing it. We look forward to seeing you there!

By Usability Matters