Who Should Attend and Why

Marketers:

Successful marketers know that word-of-mouth is one of the most powerful tools a company can use to spread the word about a product or service, and the Web is like word-of-mouth on steroids. Within minutes, fans can spread the news of a new service or feature across thousands of blogs, Facebook groups, Twitter messages and Web forums. Unfortunately for some companies, that same power can spread bad news just as widely and just as quickly. Come to mesh to hear about how you can benefit from the former and handle the latter.

Media:

Not so long ago, the media was a fairly predictable beast that consisted of newspapers, magazines, radio stations and a handful of TV networks. Now, there are thousands of bloggers and Twitter users who at any moment can fulfill virtually the same function as mainstream journalists, not to mention dozens of blog networks, video podcasters and other “citizen journalists” who are changing the way we think about and consume media. Come to mesh to hear about how this affects you and your company.

Entrepreneurs:

Starting a business is never easy. But the tools that the Web provides can make it easier than it has ever been, by allowing startups to take advantage of everything from “cloud computing” and hosted storage to Web-based software that can give even small companies an edge over their larger competitors. Come to mesh to find out more about those tools and to learn from those who are already using them to their advantage.

Citizens:

Just as the Web has empowered consumers by making it easier for them to express both their support and their criticisms about products and services, it has opened up the doors to the political process as well, giving ordinary citizens a way to express how they feel about their laws and their leaders. At the same time, it has also given interest groups and charitable organizations the kinds of tools they need to reach out and create change. Come to mesh and talk about what that means for us as a society.