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mesh conference explores how to unlock the potential of humans and AI

By mesh 2024, News

Coverage of day two from Digital Journal

The mesh conference takes place in Calgary and Toronto each year.

Day two of the mesh conference provided nothing less than a blueprint for successful digital transformation.

Across nine formal sessions and in countless side conversations over coffee and lunch, “meshies” learned why some organizations realize the massive value from digital transformation while others are left frustrated and floundering.

The effective thesis for the day came right from the first session, a discussion with Kamales Lardi titled: “The psychology of digital transformation: How to manage the core and edge of large-scale change.”

Kamales Lardi
Kamales Lardi is founder of Lardi & Partner Consulting

Lardi, who is a globally recognized expert in digital transformation, outlined five of the most common characteristics of organizations that win, including:

  1. Being bold enough to take risks.
  2. An abundance thinking mindset (which includes thinking beyond traditional limitations and an underlying belief that there’s sufficient resources for everyone).
  3. A culture of psychological safety (the ability for employees to take risks and offer opinions without fear of reprisal).
  4. The ability to get influencers in the organization (essentially leaders at all levels) onboard to help support the transformation.
  5. Putting key success metrics in place early.
Tyler Chisholm
Tyler Chisholm is CEO of clearmotive marketing

Lardi also emphasized the human element of digital transformation, a theme that ran through the first day of the mesh conference and recurred repeatedly on day two.

“Tech has been triggering huge, exponential changes in humans,” said Lardi. “Leadership teams need to recognize these changes have an impact on people.”

Marketing and content creation: What has gen AI wrought?

In a session focused on AI in content marketing, Ann Handley, an author and the Principal at training and education company MarketingProfs, discussed the early impacts generative AI (GenAI) has had on the marketing world. 

Ann Handley
Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author

“There’s now less of a fear that GenAI will take over all the marketing jobs. It is essentially helping us not create content but be stronger content creators. It’s a wingman who can help us in our roles,” she said. “The more you can support the AI literacy of folks on your team, the stronger your team will be.”

Handley also noted that she is quite specific in how she personally uses GenAI to write.

“I never use generative AI to create a first draft. Writing is thinking and I want to think first. The problem with using it at the first draft stage is that it kind of anchors you in a way of thinking about something. I don’t want that as part of my process. If the writer matters, if the thinking behind the writing matters, don’t use it as a first draft tool.”

Prieeyya Kaur Kesh
Prieeyya Kaur Kesh is an education futurist and the founder of edtech company Our Wave; and Naqaash Pirani, is the head of digital strategy for Adobe Canada.

What happens when you add GenAI to customer experience and product development

Because customer experience involves dozens if not hundreds of touch points before and after sale, GenAI is a natural tool to innovate across the full customer lifecycle. It can enhance workflows, empower service teams, and, eventually may actually transform brand-customer interactions.

This AI-driven shift in customer experience formed the basis of an afternoon panel discussion featuring Prieeyya Kaur Kesh, an education futurist and the founder of edtech company Our Wave, and Naqaash Pirani, the Head of Digital Strategy for Adobe Canada. 

“When you narrow CX down to creating a service, product or brand, a user-first approach still wins,” said Kaur Kesh. “But you can use AI to scale your touchpoints, learning loops and feedback loops. A lot of big tech has already integrated AI into their tool stack in some way, so in doing that, you’re able to create, launch, and innovate at a much quicker rate than before.”

Customer support is another area where AI can add real value — assuming it doesn’t just come off as another annoying chatbot standing between customers and the resolutions of their problems.

“People get frustrated when interacting with AI and still want to interact with a real human. So what do you automate and what do you keep the human touch for?” said Pirani, the Head of Digital Strategy for Adobe Canada. “That’s what lots of companies are figuring out right now.”

Julian Joseph
Julian Joseph is senior product manager at TELUS

In a parallel session, Julian Joseph, Senior Product Manager at TELUS outlined how GenAI (and applications like ChatGPT) are effectively just the tip of the digital iceberg. 

The opportunities for new products crossed all sorts of use cases, from content creation to education to professional support and beyond. 

She recommended that organizations produce bespoke applications, those designed that generate the most value based on your company’s internal data and knowledge.

“Your app needs to answer specific questions your organization needs answers for,” she said.

Sarah Coleman
Sarah Coleman is Editor-in-Chief of ACCELERATE, a publication focused on energy innovation and energy transition

Digital transformation moves slower in massive (energy) companies

The energy industry — particularly oil and gas — carries a reputation as a laggard with adopting innovative new technologies. This is in part due to the sheer size of the companies, cultural inclinations, and a handful of other factors. However, over the last decade digital transformation has finally taken hold in oil and gas in a meaningful way. 

In a panel featuring John Mortimer, CTO at Computer Modelling Group (CMG), Paul Twigg CTO at Digital Commerce Bank, and Editor-in-Chief of ACCELERATE Sarah Coleman, meshies learned that legacy energy companies still face barriers that impede their ability to fully leverage the power of AI and other bleeding edge technologies.

John Mortimer
John Mortimer is chief technology officer at Computer Modelling Group (CMG)

Why?

The panel revealed a few key reasons:

  • Security concerns and risk aversion towards new technologies still exist within energy companies.
  • Fewer employees are handling more complex work under pressure, making new technology adoption harder.
  • The highly regulated nature of the industry often slows innovation.

Mortimer did note that one advantage energy companies have is the massive amount of legacy data that could help them drive transformation, if it was structured to be accessible by AI-powered tools.

That’s why he said the industry’s “the north star” is making its data accessible and then using it to train AI so it can make the entire industry more efficient.

Ultimately, the panelists agreed the key for the future of the sector will come in embracing new technologies and finding ways for them to add value — rather than seeing them as threats.

Sabrina Sullivan and Meghan Donohoe
Sabrina Sullivan (left is the strategic foresight lead with Foresight Factory; and Meghan Donohoe is co-founder of Pebble and principal of Humane Leadership

Digital transformation ultimately comes down to leadership

The final late-afternoon session of mesh Calgary 2024 — ‘Leadership for the future’ — closed the circle on all that had come in the two days before. 

Meghan Donohoe, co-founder, Pebble and Principal, Humane Leadership and Sabrina Sullivan, Strategic Foresight lead with Foresight Factory tied the ultimate success of digital transformation (if not the fate of entire companies) to great leadership.

They started by painting a stark picture of the crisis in leadership, noting that 56% of CEOs believe their businesses will not be viable beyond the next decade without reinvention (with data via a 2024 PwC Global CEO Survey). 

In their words, “leadership as we know it is unsustainable.”

But then they offered a more hopeful view of the future when they made the case there is no one single way to lead. That means there are a whole range of possibilities about how to lead effectively in a time of exponential technological change and disruption. 

To end this year’s Calgary mesh conference, Donohoe left the leaders and future leaders in the audience with a challenge: Step up, embrace discomfort and drastically change the way they look at and plan for the future.

“It’s about the people you bring around you, and the conversations you have, and the questions you ask,” she said. 

mesh conference explores how to unlock the potential of humans and AI

By mesh 2024, News

Coverage of day one from Digital Journal

mesh conference day one

On day one of the 2024 mesh conference in Calgary, a spirited group of tech leaders and unorthodox thinkers discussed how to drive innovation in an increasingly chaotic economic and technology climate.

All without a single PowerPoint deck.

mesh 2024 marked the return of the conference to Calgary, after its inaugural Alberta event in 2023. The conference is proudly PowerPoint-free and characterized by intimate conversations that forego bland corporate-speak for real talk about what’s going on in tech and innovation — and what needs to change.

The day one sessions focused on everything from how to build inclusive, innovative teams, to wild use cases for AI (robo investment advice, anyone?), to upcoming regulatory changes that could address consumer privacy in the age of artificial intelligence (AI).

The discussions were particularly pertinent given Canada’s well-publicized productivity challenges and the increasingly competitive global battle for investment, talent, and growth.

There were two broad, interconnected themes that defined the day: 1) the importance of diverse, inclusive teams in driving innovation and 2) the risks and opportunities of a largely unregulated AI landscape.

1. There’s (still) enormous work to be done to build diverse, inclusive workplaces. But it’s important we do it right.

There’s a lingering sense that some organizations might be weary of the conversations about DEI. But April Hicke, Chief Growth Officer at Toast, emphasized its value bluntly, “If we don’t have diversity, we simply don’t have innovation. Period.”

Avery Francis, Alicia Wight, April Hicke, and Jodi Kovitz

Hicke was one of the speakers on a panel titled “How to Build Teams that Fuel Innovation” where the discussion focused on how to create innovative workplaces and teams. Joined by Jodi Kovitz, CEO, Human Resources Professionals Association (HRPA), Alicia Wight, Co-founder, Pebble, and Avery Francis, CEO of Bloom, the panel mapped out the distance between where most businesses are with DEI — and where they need to go. 

One key insight: Workplace design has to happen at a system level.

“If you do not design for [sustainable, scalable change in your workplace], it will not happen, and it will not move people in the right direction that you’re hoping for, from a behavioural perspective,” said Francis. 

So what should those designs include? 

The panellists had a few key suggestions:

  • Understand that it is people’s diversity and divergent perspectives that drive innovation. Kovitz said you must create an environment where you can honestly, openly, and critically debate organizational issues and strategies before decisions are made. 
  • Create psychological safety (effectively the ability to take risks and offer opinions without fear of reprisal) for your team members. Hicke said creating a safe space to debate is one of the keys to unlocking high performance in teams. 
  • Offer programming to support historically marginalized people in leadership positions, said Francis, and orient around the idea that the best leaders are good at managing and supporting people who have different life experiences. 
Claire Dixon

The value of this approach was noted in a subsequent ‘Innovation Showcase’ which recognized innovation and digital transformation leaders from under-represented communities across Canada. Many of the people profiled simply didn’t fit the standard issue blueprint of a tech industry leader. 

Claire Dixon is the Founder and CEO of Neuraura, which helps address polycystic ovarian syndrome (PCOS), one of the most common, overlooked and underserved women’s health conditions. As a neurodivergent person, Dixon initially struggled when she immigrated to Canada. Founding her company was a way to find comfort in her own skin. “I started meeting entrepreneurs,” she said. “I found my community and my people.”

Ultimately, as was echoed throughout day one at mesh, a truly inclusive innovation ecosystem is an entirely practical endeavour. There are enormous problems and opportunities in front of us as a country and we need to leverage our entire collective capacity to deal with them.

“We are all born with the ability to figure things out,” says Margo Purcel, CEO of InceptionU, a not-for-profit learning organization that addresses the skills gaps in the digital economy. “How do we approach each other as a society of passion so we can actually solve the challenges we’re facing?”

2. The AI landscape is basically the wild west with few guardrails for consumers or companies — but that might be changing.

The long-standing focus on digital transformation for both private and public organizations has been amplified by the sudden rush to embed artificial intelligence (AI) in almost every sector of the economy. Every organization is now looking at AI for an almost unlimited number of use cases.

mesh conference day 1

As a result, almost no government has been able to keep up with the privacy, regulatory, and innovative implications of the technology.

As just one example: We may actually be on the verge of AI displacing not just routine, repetitive white collar tasks, but high-leverage activities like providing consumer investment advice.

“One of the things that I think is really exciting about what some of these tools around you, call it AI, applied to the robo advisory space, is the ability to actually get personalized financial advising, personalized tax planning, personalized risk management, at a cost that you typically wouldn’t be difficult to achieve,” said Ben Reeves, SVP, Data Science & Engineering at Viewpoint Investment Partners.

AI is eventually going to be deployed in some form, in every country on earth. Without the right frameworks or guardrails, this runs the risk of furthering inequality or harming poorer countries in the interest of wealthier ones. Especially in the near term.

Kate Carter

“As AI models are deployed, people from underserved or minority communities need to have a voice and say when AI development is incorrect or harmful to their community,” said Kate Carter, a Manager at Mission Impact Academy, which helps women develop AI skills. “And then companies need to actually listen to them.”

Closer to home, in Canada, more stakeholders – from government to the private sector to academia are putting energy into modernizing the way we think about privacy and AI. 

Canada’s consumer privacy protection act — Bill C-27 — continues to wind its way through the parliamentary process, with the possibility of becoming law sometime in the next 18 months (the bill would ‘die on the order paper’ if the expected federal election is called in late 2025, which would necessitate the new government either reviving it or starting over). The bill would be a critical step in modernizing federal laws around individual privacy and the overall regulatory oversight of technologies like AI, whose impacts we are only now starting to understand. But not everyone is in favour of the government’s approach.

“I’m pretty cynical about the government’s approach to a lot of digital policy, and one of the reasons for that is that it has tended to establish very high level standards and then left it to somebody else to figure out all the details,” said Dr. Michael Geist, Canada Research Chair in Internet and E-Commerce Law, University of Ottawa. 

Geist suggested corporate responsibility and industry self-regulation may be useful levers to addressing valid public concerns about data privacy and AI.

Joan Vlasschaert and Dr. Michael Geist

A final word: Human potential and AI capability are inextricably linked.

As you might expect at a conference focused on innovation, there were skeptics in the audience, particularly with respect to AI. But there were no luddites.

Almost every speaker echoed the need for people to wrestle with AI and how it will impact our society, our jobs and our ability to build the world we want to live in. 

The question that was implicit in seemingly every conversation was “How can we ensure technology — and technology companies — serve people better?”

In the final session of the day, that point was driven home in a keynote discussion with Frances Haugen, the former Facebook employee and whistleblower who, in 2021, revealed thousands of documents that made clear that Facebook knew its products were damaging the mental health of teenagers, instigating violence in southeast Asia and Africa, and spreading disinformation. 

Of course, there are just some of the impacts of pre-AI technology. But now the stakes have been raised.

Why mesh?

By business stream, marketing stream, media stream, mesh conference, mesh news, mesh14, News, society stream, The Archives

Topics_200x200Lee Odden, at TopRank Online Marketing, recently wrote a blog post on “what makes a business and marketing conference great“.  Lee is someone we all respect here at mesh and spoke at our meshmarketing12 conference.

You can check out his full article here!

In light of Lee’s article, we thought it was time we gave you that gentle nudge needed to put mesh on your calendar- May 27&28.

Here is what you need to know!

mesh is Canada’s premiere digital conference discussing what’s next for business, media, marketing and society.

Why come to mesh?

If you want to share in what is happening and affecting the digital landscape in Toronto, you will be at mesh.

If you want to connect with people, not just from your own social or business circle, but smart, tech savvy folk with an eye on what’s happening over the digital horizon, you will be at mesh.

If you want to be inspired on how to be better, smarter and faster at your job–not just today but in the future, you will be at mesh.

With over 1100 hours of networking and learning packed into two days, there is lots of mesh goodness to be had. We understand it may be hard to “escape” the office for a conference, so we made sure that our locations are easy to access in case a meeting can’t be rescheduled and we’ll have plenty of wifi so that you can workshift* your way through the conference.

We also understand that you may not be the one who ultimately decides your workday schedule. Therefore, we have added a how to convince your boss (or you) with a few more information with this fact sheet.

What to expect

Content in Context

mesh presents its content in a few ways.

From the main stage, big broad strokes inspire with conversations that will blow your mind and make small puffs of smoke come out of your ears. Keynotes and one-on-one conversations include enterprise digital marketing, the state of funding in Canada, smart cities, big data, startup stories and disruptions.

Hands on workshops that will allow you to go back to your “desk” with more tools in your toolbox and more ideas to action. From the 3D web to hyper-local marketing to civic tech, there will be a combination of take-aways for now and lots for what you’ll be working on next.

And then there are the curated panels. We have assembled the innovators, disruptors and knowledge experts around several topics in our four streams. These sessions are mesh’s best kept secret. The mesh team thinks of the sessions that they want to showcase and then we seek out the talent who can deliver it. Then, to ensure that the inspiration is threaded through the conversation, we select our moderators who we know will help us tell the story. Ultimately, this is how we ensure that these sessions will rock. Smart engaging people with different outlooks and unique perspectives come together to discuss how digital is changing the world we live, work and play in.

Breaks, Food & Socializing

No need to bring a lunch box to mesh. We make sure our breaks are long enough for you to fill up on drink, food and conversation.  In fact, we have seen ideas and even businesses be born in the hallway conversations that take place at mesh.  And, maybe the most telling, we know a few folks that pay the ticket price just to network/socialize and rarely even attend a session (crazy–right!).

The Village, Demo Alley & more mesh goodies

As we prepare for your arrival, we thought we’d also share a few of the great things that makes mesh special. Our mesh village is central to any mesh. Here is where you will connect with our sponsors, head over to demo alley (the home of our hosted startups), checkout the newest addition—our mesh general store and pickup your access pass to mesh.

Next week, we’ll be releasing the mesh14 version of our mesh app. We encourage you to download the app that we’ll send you an email link so you can get fully connected. The app will not only give you mesh14 details in the palm of your hand, but we’ve planned a few surprise additions ensuring that your conference experience will be that much better with the app.

So, like Lee asks in his article, “The challenge is, with so many conferences to choose from, which events provide the best return on investment?” We think that mesh14 is definitely worth the investment of $499 (until May 23 or until this ticket block is sold). It’s time to get yourself to mesh. Register here today!

*learn more about workshifting with Robyn Bews, David Potter & Amber MacArthur on the afternoon of May 28 in a session called, “Workshifting: Mobile, Cloud, Teleworking & Other Business Disruptions.