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Why mesh?

By business stream, marketing stream, media stream, mesh conference, mesh news, mesh14, News, society stream, The Archives

Topics_200x200Lee Odden, at TopRank Online Marketing, recently wrote a blog post on “what makes a business and marketing conference great“.  Lee is someone we all respect here at mesh and spoke at our meshmarketing12 conference.

You can check out his full article here!

In light of Lee’s article, we thought it was time we gave you that gentle nudge needed to put mesh on your calendar- May 27&28.

Here is what you need to know!

mesh is Canada’s premiere digital conference discussing what’s next for business, media, marketing and society.

Why come to mesh?

If you want to share in what is happening and affecting the digital landscape in Toronto, you will be at mesh.

If you want to connect with people, not just from your own social or business circle, but smart, tech savvy folk with an eye on what’s happening over the digital horizon, you will be at mesh.

If you want to be inspired on how to be better, smarter and faster at your job–not just today but in the future, you will be at mesh.

With over 1100 hours of networking and learning packed into two days, there is lots of mesh goodness to be had. We understand it may be hard to “escape” the office for a conference, so we made sure that our locations are easy to access in case a meeting can’t be rescheduled and we’ll have plenty of wifi so that you can workshift* your way through the conference.

We also understand that you may not be the one who ultimately decides your workday schedule. Therefore, we have added a how to convince your boss (or you) with a few more information with this fact sheet.

What to expect

Content in Context

mesh presents its content in a few ways.

From the main stage, big broad strokes inspire with conversations that will blow your mind and make small puffs of smoke come out of your ears. Keynotes and one-on-one conversations include enterprise digital marketing, the state of funding in Canada, smart cities, big data, startup stories and disruptions.

Hands on workshops that will allow you to go back to your “desk” with more tools in your toolbox and more ideas to action. From the 3D web to hyper-local marketing to civic tech, there will be a combination of take-aways for now and lots for what you’ll be working on next.

And then there are the curated panels. We have assembled the innovators, disruptors and knowledge experts around several topics in our four streams. These sessions are mesh’s best kept secret. The mesh team thinks of the sessions that they want to showcase and then we seek out the talent who can deliver it. Then, to ensure that the inspiration is threaded through the conversation, we select our moderators who we know will help us tell the story. Ultimately, this is how we ensure that these sessions will rock. Smart engaging people with different outlooks and unique perspectives come together to discuss how digital is changing the world we live, work and play in.

Breaks, Food & Socializing

No need to bring a lunch box to mesh. We make sure our breaks are long enough for you to fill up on drink, food and conversation.  In fact, we have seen ideas and even businesses be born in the hallway conversations that take place at mesh.  And, maybe the most telling, we know a few folks that pay the ticket price just to network/socialize and rarely even attend a session (crazy–right!).

The Village, Demo Alley & more mesh goodies

As we prepare for your arrival, we thought we’d also share a few of the great things that makes mesh special. Our mesh village is central to any mesh. Here is where you will connect with our sponsors, head over to demo alley (the home of our hosted startups), checkout the newest addition—our mesh general store and pickup your access pass to mesh.

Next week, we’ll be releasing the mesh14 version of our mesh app. We encourage you to download the app that we’ll send you an email link so you can get fully connected. The app will not only give you mesh14 details in the palm of your hand, but we’ve planned a few surprise additions ensuring that your conference experience will be that much better with the app.

So, like Lee asks in his article, “The challenge is, with so many conferences to choose from, which events provide the best return on investment?” We think that mesh14 is definitely worth the investment of $499 (until May 23 or until this ticket block is sold). It’s time to get yourself to mesh. Register here today!

*learn more about workshifting with Robyn Bews, David Potter & Amber MacArthur on the afternoon of May 28 in a session called, “Workshifting: Mobile, Cloud, Teleworking & Other Business Disruptions.

 

 

 

Why Design Matters

By media stream, mesh13

Highlighting a mesh13 media workshop

Design is important to attract and engage. We all know that! But what we don’t know is how best to design spaces and places that pique interest and encourage exploration online.

So when creating a workshop about design, who could tell us how to do it using cases and samples to show how to do it best? We turned to Adobe. More than 90% of creative professionals have Adobe Photoshop® software on their desktops. Adobe has been a part of much of the great designs by giving the creatives the tools to let their imaginations run wild.

In a workshop lead by Marcel Boucher, a senior technical marketing manager with Adobe, he will explore how brands can leverage the power of design and creativity to drive their businesses. Marcel will be our guide to show us what we could potentially look forward to as well as to share ideas on what we can do next.

Click here to learn more about
Marcel Boucher (Adobe)

The Power of Compelling Videos

By media stream, mesh13

A mesh13 media workshop

Videos are a tricky medium. When they are well executed, they resonate and can help to tell a great story. But with tools making it easier for anyone to create a video, it is still challenging for just anyone to create great video content.

It is for this reason that we are taking on video at mesh13. The gang over at Switch Video–specifically its CEO, Andrew Angus and Heather McKibbon, Switch’s VP Business Development. This talented duo work with their team to produce compelling videos for clients including Microsoft, American Express, IBM and HP.

Switch Video has produced hundreds of simple explainer videos that “explain what you do”. From SME and startups to large corporations, Andrew and Heather will help you understand why video is such a powerful medium. In this interactive session, they will help you learn how you can make your message count.

Learn more about our workshop presenters…
Andrew Angus
Heather McKibbon