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meshmarketing

Oct 29
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Goal #1 for meshmarketing: To-Do Lists

By meshmarketing

to-do listWhy come to meshmarketing?

Why spend a day away from work (at least physically) in a conference room with a couple of hundred people?

The answer: to-do lists.

At the end of the day, that’s our ultimate goal for meshmarketing.

After spending a day getting digital marketing insight from a lineup of speakers who work in the trenches, we want you to walk away with a long list of ideas to embrace, tactics to implement, online services to explore and people to connect with.

The to-do list is how we want to make meshmarketing different from other digital marketing conferences. meshmarketing is not really about exploring big picture trends; it’s about gaining tactical insight to do digital marketing differently or better.

Most people recognize they need to embrace digital marketing but they need guidance and direction on how to make it happen. This is why the to-do list is such an important element of meshmarketing.

Until Oct. 30, you can purchase tickets for $199 (a $100 savings). To learn more about what’s on tap, check out the schedule.

Oct 22
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The Jay Baer “meshmarketing magazine”

By meshmarketing

We’ve got a great speaker line-up for meshmarketing, which happens on Nov. 7 at the Toronto Reference Library.

Using Lookbook, we created an interactive “magazine” featuring one of our keynote speakers, Jay Baer, who will be talking about the intersection between social media and content marketing.

Here’s where you can find more information about meshmarketing, while tickets can be purchased for $199 until Oct. 30.

Oct 21
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An Exploration of Native Advertising

By meshmarketing

mesh conferenceAs social networks look to drive monetization (aka generate revenue) and brands seek to engage consumers (aka get them into the sales funnel), native advertising is beginning to attract more attention and advertising budgets.

By definition, native advertising is a unit bought and displayed on a social media platform – Facebook’s Sponsored stories, Twitter’s Promoted Tweets and Tumblr’s Radar.

For social networks, native advertising has huge potential because it lets them drive revenue from inserting advertising into the live streams of their users. In theory, users will accept and, perhaps, engage with this advertising as long as its relevant and provides some value.

For brands, native advertising is a new way to reach consumers using something other than banner ads, CPC campaigns and sponsorships. If done right, brands can use native advertising to come across as consumer-friendly while still driving sales.

At meshmarketing, we’ve got a great panel looking at the future of native advertising and the challenge and opportunities facing brands.

Our panel includes Olive Media’s Theresa Smith, Polar’s Kunal Gupta and Mindshare Canada’s Heather Dawson, who will look at what what native advertising means to businesses, why there is so much buzz, who it’s different, what’s required to be successful, and how will it evolve.

It will provide the insight and guidance for brands looking to get a handle on native advertising to drive business forward.

Tickets for meshmarketing are $199 until Oct. 30 ($299 afterward). Here’s the schedule and speaker line-up.

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