meshmarketing panel

meshmarketing 2013 was on November 7. The day was a great success because of all of the incredible folks who shared their insights in presentations, offered their support as sponsors and gave us their attention as engaged attendees. The Toronto Reference Library buzzed all day because of all of you.

We talked about the intersection of social media and content marketing, how to convert Website visitors into sales, the growing role of “influencers”, the digital tools used by marketers, and a hands-on case study inside an Oreo campaign. mmmmm, Oreos!

Who spoke at mm13?

Peep Laja (ConversionXL)
mm13 keynote

See Peep’s Presentation

Peep Laja (ConversionXL)

Peep Laja is an entrepreneur and conversion optimization expert. He’s been doing Internet marketing for more than 10 years in Europe, the Middle East, Central America and the U.S. Peep runs a digital marketing agency called Markitekt, and blogs at ConversionXL.

Jay Baer (Convince & Convert)
closing keynote

Learn more about Jay

Jay Baer, Convince & Convert

Jay is a hype-free marketing strategist, speaker, and author and President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 29 of the Fortune 500.

He was named one of America’s top 3 social media consultants by Fast Company magazine, and his Convince and Convert blog is ranked as the world’s #1 content marketing resource. He’s also co-host of the popular weekly Social Pros podcast.

He’s the author of the forthcoming new book Youtility: Why Smart Marketing is About Help not Hype, which debuted at #3 on the New York Times best seller list, and was a #1 Amazon best seller. and is the co-author of The NOW Revolution a best-selling book about social media’s impact on businesses of all sizes and types.

David Singh (Kira Talent)

See the Digital Tool Kit

David Singh, Kira Talent

David loves to think about tomorrow and get things done today. At Kira, David is responsible to guide Kira’s marketing and oversee its day-to-day business operations.

Karen Schulman Dupuis (MaRS)

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Karen Schulman Dupuis, MaRS Discovery District

Karen Schulman Dupuis is the Manager, Digital Communications at the MaRS Discovery District. She has worked with startups and entrepreneurs for 14 years in ICT, and brings years of practical experience in the fields of Sales, Education, Business Analysis, Project Management and Marketing Communications together to tell compelling stories and generate results.

In her work, both professionally and in her community, Karen is considered a cultivator of relationships, a community engager & builder, a professional elephant hunter, an intrapreneur and a shift disturber. She is passionate about technology, learning and having an impact.

Danny Brown (ArCompany)

Danny Brown, ARCompany

Danny Brown is a multiple award-winning marketer and blogger – his blog is recognized as one of the leading marketing blogs in the world and #1 on HubSpot’s Hot 100 Marketing blogs. He’s a 20-year veteran of marketing strategies and campaign developments.

He’s worked with some of the biggest companies in technology, digital and consumer, including RIM, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics.

He’s also spoken at TEDx and is regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Toronto Star, CTV News, Fast Company and City News Toronto.

Randy Frisch (Uberflip)

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Randy Frisch, Uberflip

As COO, Randy runs around daily between strategy, operations, sales and execution of Uberflip’s awesomeness.

Randy brings an entrepreneurial and customer-focused background to Uberflip with leadership experience in both B2B & B2C operations. Randy holds an MBA from the Schulich School of Business and a Bachelor of Commerce from McGill University.


Sam Fiorella (Sensei Marketing)

Sam Fiorella, Sensei Marketing

Sam is a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York. His strategies and software development leadership have crossed all business verticals: Insurance & Financial services, Gaming, Tourism,

Sam is also the creator and moderator of the #bizforum Twitter debate, where for the past 1.5 years business professionals discuss the pros and cons of trending business-related topics each Wednesday night.

Pam Clarkson (OREO/Mondelez Canada)
Case Study Presenter

Pam Clarkson, OREO/Mondelez Canada

Pam Clarkson is the Core Cookies Senior Brand Manager at Mondelez Canada. Pam is responsible for the core cookie portfolio including OREO and Chips Ahoy! Pam brings over 8 years of confectionery experience working most recently in the dynamic Gum Category on the Dentyne and Stride brands.

Laurie Dillon-Schalk (Draftfcb)
Case Study Presenter

Laurie Dillon-Schalk, Draftfcb

Laurie Dillon-Schalk is the Planning Director of Digital & Social Strategy at Draftfcb, Mondelez’s agency of record for the OREO brand. Laurie is responsible for ensuring returns on OREO’s social endeavours. She advises and collaborates with her client and her teams delivering social strategy that captures consumer interest, drives behavioural change, builds relationships and ultimately, delivers significant business results.

Helen Androlia (Draftfcb)
Case Study Presenter

Helen Androlia, Draftfcb

Helen Androlia is a Social Media Strategist, Content Developer and Community Manager at DraftFCB, and is currently responsible for the creative, community management and social strategy for the OREO Canada’s social presence. With an eclectic social media management background ranging from technology and small-and-medium-sized business, to arts and culture, Helen brings a highly creative and analytical approach to build unconventional and effective communications for brands working in the social space.

April Dunford (RocketWatcher)

April Dunford, RocketWatcher

April is a marketing executive that specializes in B2B expansion stage startups. An engineer by training, she is a metrics-oriented marketer that is focused on driving profitable revenue growth. April has been a marketing executive at a number of startups including DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Infobright, Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She has also been a marketing executive at large companies including IBM and Siebel Systems where she’s launched and grown billion dollar product lines. April is also the author of the popular startup marketing blog, RocketWatcher.

Nicolas Gaudreau

See Nicolas’ presentation here

Nicolas Gaudreau (Yellow Pages Group)

Nicolas Gaudreau, Yellow Pages Group

Nicolas Gaudreau is a Canadian digital media executive, entrepreneur and lecturer, known for his key role in the early development of the online media industry in Canada. With over 25 years of marketing experience, he currently serves as Chief Marketing Officer of Yellow Pages Group.

Before joining YPG, Mr. Gaudreau held executive positions within media companies such as Nurun and Bell Canada. Nicolas also helped shaped the early standards of the Canadian online media industry as president of the Quebec Interactive Advertising Bureau chapter during his tenure as Vice-President of news and entertainment portal Sympatico-Lycos. Nicolas has been a lecturer at Université de Montréal, where he shared his passion for interactive communications.

Renny Monaghan

Renny Monaghan (

Renny Monaghan,

Renny is the head of marketing for Canada and Latin America, managing their strategic marketing efforts. Known for his social media savvy and drive to always stay ahead of marketing trends, Renny regularly provides rich thought leadership on how businesses can transform themselves through social strategies. He also sits on Foundation Advisory Board, supporting the integrated philanthropy efforts of Canada.

Ally Motz

See Ally’s sample lead management service level agreement here and his research brief .here

Ally Motz (SiriusDecisions Canada)

Ally Motz, SiriusDecisions Canada

Ally is a senior sales, marketing and general management executive with more than 25 years experience spearheading the rapid and sustained growth of B2B organizations. Ally has a high level of proficiency in launching new ventures and developing growth strategies, including market share enhancement, market expansion and new market segment penetration. He is skilled at working with senior executives to identify and align strategic and financial goals to improve company performance.

Ian Gilbert

Ian Gilbert (Third Core Venture Expansion Partners)

Ian Gilbert, Third Core Venture Expansion Partners

Ian Gilbert is Managing Partner of Third Core Venture Expansion Partners, a company that offers sales assistance, and builds and runs sales teams for new and growing companies. He has been privileged to contribute to sales operations at some of the world’s dominant technology organizations, and has used his corporate experiences to start and build successful companies in both Europe and Canada. He has worked with Canadian entrepreneurs in the creation, development, and eventual sale of their companies.

Heather Dawson

Heather Dawson (Mindshare Canada)

Heather Dawson, Mindshare Canada

Heather has been stewarding brands through the shifting digital landscape for 12 years. She has worked on integrated teams in small start-ups and in media agencies; planning & buying, comms strategy, branded content & sponsorships, as well as acquisition media, social and search. Heather has been with Mindshare for five years, most recently leading digital for Ford of Canada. She’s passionate about motivating brands and teams to adopt digital best practices and loves getting deep into the data that creates new opportunities for her clients.

Kunal Gupta

Kunal Gupta (Polar)

Kunal Gupta, Polar

As Chief Executive Officer of Polar, Kunal leads a talented team focused on transforming the media landscape with technology. For past five years, Kunal has worked with more than 400 media brands in 12 countries. He brings an insider’s perspective into the challenges associated with bringing the content consumption experience to mobile and monetizing digital content.

Theresa Smith

Theresa Smith (Olive Media)

Theresa Smith, Olive Media

A digital marketing professional with more than 16 years experience in the media industry, Theresa is one of Canada’s leading digital advertising executives. Her ability to build winning partnerships, products and teams has been instrumental in growing Olive Media from a 10 person start-up to a well established player in the digital space. As a digital media evangelist, Theresa has held positions at Microsoft Canada and Canoe spanning sales, business development and product development. She also mentors start-ups as a digital advisor for the MaRS’ Jolt program.

Jennifer Dunn

Jennifer Dunn (Mediative)
Product Session Leader

See Jennifer’s presentation here

Jennifer Dunn, Mediative

With experience in high-tech and telecom consulting, loyalty marketing and digital strategy, Jennifer brings deep knowledge and a holistic approach in her role at Mediative where she connects national brands and local advertisers with their Canadian audiences. Jennifer completed her MBA at Queen’s University and pursued undergraduate studies in Marketing at McGill University and at Brazil’s Escola Superior de Propaganda e Marketing. After spending a few years at Accenture and at Aeroplan, Jennifer joined Mediative in 2010 as Manager of Strategic Development. In 2012, she was appointed Senior Product Manager, Display Advertising. The same year, Marketing Magazine ranked her in their 30 Under 30 list of rising stars in the industry and a Montrealer Under 30 to Watch by the Montreal Gazette. In June 2013, she was offered the helm of Product Management. As Director of Product and Channel Management, Jennifer is responsible for Mediative’s cross-channel, multi-screen advertising product suite, which notably includes the integration of search, social and display solutions. Jennifer researches, tests and markets any technology likely to help advertisers reach their audience, whether on their computers or mobile devices.

Duncan Smith

Duncan Smith (imason inc.)
Product Session Leader

See Duncan’s presentation here

Duncan Smith, imason inc.

Duncan Smith is a Director at imason inc., a leading Microsoft Certified Partner in the Social Enterprise and Knowledge Management business solutions space. Duncan leads imason’s growing Cloud business practice including Enterprise Social solutions, Yammer and Office 365. He draws on more than 15 years of industry experience in systems integration, enterprise content management, and web production, to envision solutions to complex business problems in the cloud.

Duncan graduated from Queen’s University with a BASc and has his IT Project Management designation from McMaster University. Duncan is a creative and passionate person known for his commitment to customer service. In his spare time, he enjoys golfing, skiing, exploring the world, and enjoying a good glass of wine.

Matt Wolodarsky

Matt Wolodarsky (Microsoft Canada)
Product Session Leader

See Matt’s presentation here

Matt Wolodarsky, Microsoft Canada

Matt Wolodarsky is the Senior Yammer and SharePoint Product Marketing Manager at Microsoft Canada. Matt is responsible for the strategic business planning and in-market execution for the Microsoft Canada SharePoint business. Matt joined Microsoft as a Windows Client Product Manager, helping launch Windows 7 and driving the Windows 7 upgrade opportunity in the SMB market.

 Brad Cressman

Brad Cressman (AOL Canada)

Brad Cressman, AOL Canada

Brad is the Head of Content at AOL Canada, where he is responsible for editorial and product strategy for AOL Canada properties, including The Huffington Post Canada. Prior to AOL, Brad had a varied career  as a client, agency man and mobile expert. Brad spent more than four years at Bell Canada as the Director of Sales and Marketing for Mobile; and managed the largest content channels within Sympatico/MSN. Before joining Bell, Brad spent many years in advertising at BBDO and Grey and CPG marketing at Nestle Canada.

 Erin Bury

Erin Bury (88 Creative)

See the Digital Tool Kit

Erin Bury, 88 Creative

A digital marketer, technology journalist, and startup enthusiast, Erin is currently the managing director at 88 Creative, a Toronto-based boutique digital marketing agency. Prior to 88 Creative, she was the managing editor at BetaKit, a publication that reports on emerging technology and innovation around the world. Erin is passionate about web startups and new technologies, and was named as one of Marketing Magazine’s top 30 Under 30 marketers, journalists & PR pros in August 2012.

bluethreadsMiniThanks to our Partners….

Yellow Pages Group

MicrosoftimasonOlive Mediauberflip

Rogers Edelman  Fruition Interactive Marketwired


In-kind Supporters

ME Consulting Moore Carlyle Consulting FreshBooks Rightsleeve

Hyndman | Law Mill Street Brewery Print Chomppop chips

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