meshmarketing

I know, I know, everyone ALWAYS says mesh is about the content.  Carefully curated, thought provoking- it’s a learning experience, right?

Well, perhaps that’s what you tell your boss to get you to mesh, but we know you also love the food, booze and SWAG that comes with your conference pass.

We aren’t judging, in fact we agree!

The social part of mesh is just as important as what you will learn/discover/be inspired by from the sessions and panels that take place.

This year our friends at SapientNitro are wrapping up Day 1 with a party at The Drake.  The bar will be open, energy will be high and we encourage you to stick around, or at least return back to us to wrap up Day 1 mesh style.

We wouldn’t want Day 2 not to be just as fabulous, so for an hour, we’ll open up the bar again play some music (BTW do you have a song suggestion?  Send a tweet to MasterCard #meshcon #song to get on the playlist) Just be sure to say thanks to MasterCard- it’s going on their credit card.

We are also throwing our traditional SWAG plan out the window and giving everyone a chance to shop for what you like.  When you pick up your mesh badge this year you’ll also get “mesh money”.  Pop over to our general store and pick what you like.  There will also be lots of opportunities to win more money over the 2 days and perhaps cash in for some of the “top shelf” items.

We’ve got a few other surprises up our sleeve for mesh14 this year but we can’t tell you everything!

Can’t make it to mesh…but want to join the party?

The Drake will be open to the public to AFTER 6pm on Tuesday May 27^th and AFTER 5pm on Wednesday May 28^th.

See you at mesh14… May 27^th & May 28^th

SapientNitro has a story to tell about mesh14.  This story is about how people move through physical and digital space, exchanging ideas and view points.

By downloading the mesh app, you’re able to take part in this story.  We’ll be passively observing conference participant activities using emerging technology. We’ll take all of this goodness and create a visual model of the mesh journey, through movement, conversation, and sharing on social media.

 You’ll be able to find us at #theHive at 99 Sudbury.  Here you’ll see social conversations on #meshcon aggregated and analyzed.  Discover the most popular topics, speakers and shared content.  Watch the top influencers in action, observe content shares rise, and see which attendees are actively involved in social conversations.

 We’ve also set up a SapientNitro campfire at the Drake.  Come hangout, check out the interactive display, and connect with others to exchange your thoughts and ideas.

 Lastly, make sure you attend the closing presentation on May 28th to see how the entire mesh story ties together, in the physical and digital space.

 We look forward to sharing your mesh story with you.

In our previous mesh blog post, our team discussed the need for an evolution in advertising to Storyscaping, the creation of worlds and immersive experiences that allow consumers to participate. By allowing consumers to contribute in these worlds, they develop their own stories and experience a deeper brand connection.

Below, are some of the highlights of the Storyscaping approach that can apply to different sized organizations:

IDENTIFY PURPOSE

Purpose is a cause or belief that the organization subscribes to, believes in and exemplifies. In gathering insights about consumer opinions and behaviours, we are able to build a better story along with them, meeting our brand purpose as well as their needs and wants.;

DEVELOP AN ORGANIZING IDEA

Different from coming up with a “big idea,” it’s important to identify your company’s Organizing Idea, which unlocks the development of experiences that are connected to the brand’s story.

CREATE WORLDS

Move away from just creating ads, which are 2-dimensional, and into creating multi-dimensional worlds where consumers are able and encouraged to participate in immersive experiences with your brand.  Often, this involves engaging participation from consumers sooner in the experience journey than brands are typically apt to do. It results in an experience of collaboration and co-creation.

USE THE POWER OF EXPERIENCE

View your brand’s story as currency for connecting consumers with your company and take it to a much more encompassing dimension—elevate it, using the power of experience.People are much more likely to remember, recall and share stories that happen to them; versus stories they are just being told.

Join Darren “Daz” MColl and David Bradfield for the mesh closing keynote for further exploration of how Storyscaping can create worlds of immersive experience.