Darren McColl

Chief Brand Strategy Officer, SapientNitro

the mesh schedule

Closing Keynote

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Date: May 28
Time: 4:00 PM – 4:50 PM
Location: The Drake | Lounge

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Darren (Daz) is co-author of Storyscaping; Stop Creating Ads, Start Creating Worlds (April, 2014) and Chief Brand Strategy Officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global teams and clients to help create worlds of immersive stories and experiences. “Daz” as he is known, brings insight and strategic guidance to many of the world’s biggest brands including: Virgin, McDonald’s, Nestlé, Mars, Foster’s, Burger King, Subway, Footlocker, ESPN, Volvo, Chrysler and Coca-Cola. He is a sought after speaker with experience that spans markets worldwide and his work has earned him many awards including: Effies, New York Festivals, The One Show, Clios, D&AD (Black Pencils), and three coveted Cannes Lions Grand Prix.