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Mar 26
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The Connected TV

By media stream, mesh13

Highlighting a mesh13 media panel

TV is no longer a single-sided conversation where the tube talks at you. Today, it is about experiencing it. Content is king and its consumption is a journey of discovery, interaction, personalization, communication and control. Stories are integrated across platforms and multiple screens. The connected TV takes the next steps to new market opportunities and vastly richer user/customer experiences.

In this panel with Jeremy Toeman of NextGuide and Marie-José Montpetit of MIT Media Lab, we will delve into how content is being created and how our consumers’ relationship with TV is changing. When a TV is connected to the internet, the game of storytelling and sharing information changes, but what does it look like? How have advances in the hardware changed how we interact with the technology, the content and other viewers. When TV watchers can share their thoughts via social media, this one-way talk is now a conversation on multi-channels, so how do producers and creators leverage this data to drive the story and ultimately increase viewership.

Jeremy Toeman is the CEO for Dijit Media, a venture-funded startup focusing on discovery and analytics in the TV industry. Jeremy has over 11 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. He has a proven track record of designing and delivering award-winning products and technologies to the connected home.

While Dr. Marie-José Montpetit is a lecturer at the MIT Media Lab and an advisor to Boston area startups in video and social networking. Her pioneering work on Social, Wireless and Multi-screen television is recognized world wide. In January 2013 she was named one of the 20 most influential thinkers in social TV and second screen by appmarket.tv.

To offer deep context and a vibrant conversation, Jeremy and Marie-José will help us explore what’s next in a medium that has educated and entertained for close to five decades. They’ll help us understand the next decade and what it may bring.

Click here to learn more about Jeremy Toeman.
To learn more about Marie-José Montpetit, click here.

Mar 26
Love0

The Future of Money

By business stream, mesh13

Highlighting a mesh13 business stream panel

The history of money goes back 2500 years ago with the first minting of coinage. Since then, money has evolved, but essentially, money was well money. Now the money is ones and zeros. The ancient institution is being disrupted at a rapid pace, which is what makes it interesting to mesh. Smartphones and other digital technologies are bringing about more change that will affect the way that we work and play.

There are many companies making a play. Simple. PayPal. Apple’s Passbook. Google. Square.

But it’s not just about what is happening outside of the system. There are innovators within the financial system. Finanicial institutions and mints alike are working on initiatives that will change how money is used and spent.

These companies and organizations are taking money in many fascinating directions. What’s more interesting than each of them individually is the sum of what this means. What will money look like in the future? What happens when we breach the vault of the banking and government institutions running our economies? What happens to all of the supporting services on the supply chain? We have so many questions.

That’s why we are excited to have two panelists who are actively working to revitalize the concept and reality of money. We may not get every question that we have answered,  we can promise a juicy conversation with lots to think about.

Derek Colfer of Visa Canada leads Visa Canada’s mobile-based strategy and product portfolio. Working directly with the Global mobile team in San Francisco, Derek’s responsibilities include mobile contactless payments, alerts, app development and other near-term mobile innovations. Derek’s portfolio includes work with Visa, Heineken, Barclays and Deutsche Bank. From 2002 when it was founded to 2008 when it was acquired, Derek co-founded Jambo Mobile, an award winning mobile marketing company.

We’re also excited about our second panelist, Carey Kolaja. As the Chief of Operations for Global Product & Experience at PayPal, Carey leads all aspects of business planning for her team’s organizational effectiveness, analytics and business intelligence usage. Previously, she was the head of the Emerging Opportunities group where Carey led the overall global go-to-market strategy and daily operations for digital goods, devices, adaptive payments and accounts, and business payments.

Learn more about Carey Kolaja here.
Click here to learn more about Derek Colfer.

Mar 26
Love0

How to Rise Above the Crowd with Content Marketing

By marketing stream, mesh13

Highlighting a mesh13 marketing stream workshop

According to the Content Marketing Institute’s Joe Pulizzi, “Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”

Rather than pushing products or services, you are delivering information and insights that are beyond the product offering. The belief is that if this information is useful and valuable, the client or consumer will ultimately reward their business with product purchases and on-going customer loyalty. But how do you not only do it, but you perfect it so you raise the bar to stand head and shoulders above the crowd.

In an interactive, hands-on workshop, Joe Pulizzi delivers valuable insight on how brands can take advantage of content marketing to drive relationships with potential and existing customers.  Joe writes one of most popular content marketing blogs, is co-author of “Get Content Get Customers“,  called “the Handbook for Content Marketing”, and “Managing Content Marketing”  with Robert Rose. One of the world’s top content marketing gurus, Joe also founded Chief Content Officer magazine, the leading magazine for content marketers. We were thrilled when Joe, who has spoken around the world at about content marketing, wanted to mesh.

During his session, Joe explores how brands should approach content marketing, as well as the best practices to make their efforts successful.

Click here to learn more about Joe.

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