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Sponsor Spotlight: The Web Blooms at Florist One

By mesh12

mesh sponsorDid you meet Brian Gomes at mesh last year? If you didn’t, you should this year! His story and his passion are the elements that make mesh more than just a conference.

Brian has been part of mesh since 2006, having attended every year. This year, he returns not just as an attendee, but as a sponsor.  I believe he is the truest and best definition of what a “friend of mesh” sponsor is all about.  It also helps he is one heck of a nice guy!

Last year Florist One announced the Florist One API on the mesh blog, and told the story of how their API was inspired by mesh.

As an online florist with a partner program, the Florist One API is a free tool that lets  partners create and embed flower storefronts into their own websites and applications. Orders from flower storefronts are transmitted to Florist One in real-time for processing and fulfillment through local florists in the U.S> and Canada. Partners sending orders through flower storefronts are paid a commission on flower sales.

The result was a bunch of really cool flower storefronts!

Stewart Enterprises, a national operator of funeral homes, added flower storefronts to their funeral home websites that offer their own custom line of flower products and are delivered by local florists of their choosing.

Frontrunner Professional, a maker of online memorials for funeral homes, added flower storefronts to their online memorials. Website visitors viewing a memorial can buy and send flowers to the funeral service without ever leaving the funeral home’s Website. Frontrunner uses the Florist One API to offer flowers directly from their application to create new revenue streams for its funeral home clients.

But what about small independent funeral homes not affiliated with software providers – how could they easily implement a flower storefront without development resources? This was a problem Florist One solved by eating their own dog food.

Florist One used their own API to create a flower storefront that could be added with three lines of Javascript code. The result was a pretty slick flower storefront that an independent funeral home like Hansen Spear could add to their flowers page. The flower storefront is branded as Hansen Spear. Hansen Spear selects the local florists making the flower delivery, and creates a new revenue stream for itself. All this is done in minutes by adding a few lines of Javascript code to a page.

Florist One is feeling pretty pleased with itself – creating an API that lets flower storefronts be created anywhere, and then taking it one step further by using their own API to allow their partners to create flower storefronts for funeral homes in minutes.

It is their story – their API was inspired by mesh and now in the spirit of mesh, they want to share it with you!

Congrats to mesh’s Hosted Startup Selections

By mesh12

In addition to having a great line-up speakers, we’re really excited about a new wrinkle, the mesh hosted startup program in which a group of entrepreneurs can attend mesh for free.

We were overwhelmed with the enthusiastic response to the program, which made it extremely difficult to select the entrepreneurs to invite. Our original goal was 20 invitations, but we decided to expand it to 25, and then 29.

The way the program works is that participants get to enjoy two days of great speakers, conversations and networking – with the only requirement they spend 45 minutes meeting with the program’s sponsors – Ernst & Young, Microsoft and ME Consulting.

Our first cohort of startups includes:
Speechbobble Inc.
Viafoura
SampleSource
Remote Stylist
REfficient Inc.
Atendy Inc
Mulberry Media Interactive
iNotForProfit
Mimetics Canada
Gloveslap Social Stadium
Granify
Jobdeals Inc.
Spently
UME Golf
ePocket
mTriage
Gijit
Trystingtrees
Suprpod
Inklyo Ltd.
Lilikoi Data
Rayku
Tunezy
Next Parliament
Weever Apps
Verelo Inc
Cream
Uberflip
Greengage Mobile

Tickets for mesh can be purchased for $679.

Five Reasons to Attend mesh ’12

By mesh12

With mesh just around the corner – May 23/24 to be exact – it’s an interesting time to take a deep breath and look back at how things came together this year.

As you may have noticed, we changed the format this year based on the idea a refresh would give us a chance to experiment with some new things and offer attendees different wrinkles. At the same time, we’ve kept much of what has made mesh so good – the networking, the opportunity to engage and participate in inspiring conversations, and opportunities to talk with speakers.

Here are five reasons why we think people should attend mesh ’12.

1. As one of Canada’s leading digital conferences, it is a great opportunity to not only see engaged and thought provoking speakers but gather with peers from a wide variety of industries to catch up, compare notes and meet new people. mesh has always been about giving people exposure to new ideas, trends and people, and it’s one of the things that makes mesh work so well.

2. We’ve got another slate of great speakers from around the world. People such as Dave Winer, David Weinberger, Rebecca MacKinnon, Clay Johnson, Dr. Mike Evans, Bruno Morency, Brian Halligan, Max Shron, Suresh Doss, D.J. Patil, Jon Lax and Zane Kaplansky provide mesh with a broad and, we think, unique group of speakers offering different slants on how the Web continues to have a huge impact on how we live, work and play.

3. The new format features a day and a half of single-stream programming in which all attendees gather in the main auditorium. At the same time, we’re offering a variety of formats: there are the fireside chats that have worked so well in the past, there are small panels (e.g. education), and we’ve introduced a new vehicle – the vignette – which are 20-minute mini-presentations focused on topics such as medicine, robotics and books. In the afternoon of May 24, there are workshops that have been a staple of mesh.

4. A return to our roots is a new hosted scholarship program for startups that lets 25 entrepreneurs attend mesh for free. All they have to do in return is have a few short meetings with our partners, Ernst & Young and Microsoft. We’re delighted to have received such an enthusiastic reception from startups. Meanwhile, we have a startup round-table happening on May 24 that will feature entrepreneurs providing real-world insight into what it’s like to launch, operate and grow a startup.

5. Finally, there’s the opportunity for attendees to open themselves up to new ideas. In our multi-tasking, time-strapped world, there aren’t as many windows as there should be to reflect, think, digest new thoughts, engage in conversation and be inspired to  embrace new approaches professionally and personally. mesh gives you all that and more.  While two days can seem like a big commitment, it’s a great investment…and for those of you who still need to work, there’s tons of free Wi-Fi.

So, join us on May 23 and 24 at the Allstream Centre in Toronto. Tickets can be purchased here.