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The Connected TV

By media stream, mesh13

Highlighting a mesh13 media panel

TV is no longer a single-sided conversation where the tube talks at you. Today, it is about experiencing it. Content is king and its consumption is a journey of discovery, interaction, personalization, communication and control. Stories are integrated across platforms and multiple screens. The connected TV takes the next steps to new market opportunities and vastly richer user/customer experiences.

In this panel with Jeremy Toeman of NextGuide and Marie-José Montpetit of MIT Media Lab, we will delve into how content is being created and how our consumers’ relationship with TV is changing. When a TV is connected to the internet, the game of storytelling and sharing information changes, but what does it look like? How have advances in the hardware changed how we interact with the technology, the content and other viewers. When TV watchers can share their thoughts via social media, this one-way talk is now a conversation on multi-channels, so how do producers and creators leverage this data to drive the story and ultimately increase viewership.

Jeremy Toeman is the CEO for Dijit Media, a venture-funded startup focusing on discovery and analytics in the TV industry. Jeremy has over 11 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. He has a proven track record of designing and delivering award-winning products and technologies to the connected home.

While Dr. Marie-José Montpetit is a lecturer at the MIT Media Lab and an advisor to Boston area startups in video and social networking. Her pioneering work on Social, Wireless and Multi-screen television is recognized world wide. In January 2013 she was named one of the 20 most influential thinkers in social TV and second screen by appmarket.tv.

To offer deep context and a vibrant conversation, Jeremy and Marie-José will help us explore what’s next in a medium that has educated and entertained for close to five decades. They’ll help us understand the next decade and what it may bring.

Click here to learn more about Jeremy Toeman.
To learn more about Marie-José Montpetit, click here.

Rethinking the Value of Online Readership

By media stream, mesh13

The Future of Journalism
A keynote conversation with
Josh Benton of Nieman Journalism Lab

The web has been a double-edged sword for journalism and the media — on the one hand, it has made it easier than it has ever been to create and distribute content of all kinds. As Clay Shirky has said: “Publishing used to be an industry — now it’s a button.” Social tools like blogs and Twitter and Facebook and the rise of smartphones have led to an explosion of content, including some powerful journalism from places like Egypt during the Arab Spring — much of it generated by non-journalists.

At the same time, however, the web has also broken the traditional business model that journalism used to rely on, both by increasing the amount of content available and by destabilizing the advertising industry — which traditional media outlets have always relied on to support their content. Now, media companies are trying to fill that gap by putting up paywalls or relying on subscription models, as well as experimenting with controversial new forms of advertising such as sponsored content and “brand journalism.”

Josh Benton, the director of the Nieman Journalism Lab at Harvard University, is one of the most astute observers of these and other changes that are taking place in the world of media, and the Nieman Lab blog has become the go-to source for anyone who wants to find out what is going on in journalism online. In this keynote conversation we’ll be talking with Josh about what he sees when he looks into the future of digital media.

Learn more about our Media keynote, Josh Benton (Nieman Journalism Lab).

Click here for the full mesh13 schedule.