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Mar 26

The Future of Money

By mesh conference business stream, mesh13

Highlighting a mesh13 business stream panel

The history of money goes back 2500 years ago with the first minting of coinage. Since then, money has evolved, but essentially, money was well money. Now the money is ones and zeros. The ancient institution is being disrupted at a rapid pace, which is what makes it interesting to mesh. Smartphones and other digital technologies are bringing about more change that will affect the way that we work and play.

There are many companies making a play. Simple. PayPal. Apple’s Passbook. Google. Square.

But it’s not just about what is happening outside of the system. There are innovators within the financial system. Finanicial institutions and mints alike are working on initiatives that will change how money is used and spent.

These companies and organizations are taking money in many fascinating directions. What’s more interesting than each of them individually is the sum of what this means. What will money look like in the future? What happens when we breach the vault of the banking and government institutions running our economies? What happens to all of the supporting services on the supply chain? We have so many questions.

That’s why we are excited to have two panelists who are actively working to revitalize the concept and reality of money. We may not get every question that we have answered, we can promise a juicy conversation with lots to think about.

Derek Colfer of Visa Canada leads Visa Canada’s mobile-based strategy and product portfolio. Working directly with the Global mobile team in San Francisco, Derek’s responsibilities include mobile contactless payments, alerts, app development and other near-term mobile innovations. Derek’s portfolio includes work with Visa, Heineken, Barclays and Deutsche Bank. From 2002 when it was founded to 2008 when it was acquired, Derek co-founded Jambo Mobile, an award winning mobile marketing company.

We’re also excited about our second panelist, Carey Kolaja. As the Chief of Operations for Global Product & Experience at PayPal, Carey leads all aspects of business planning for her team’s organizational effectiveness, analytics and business intelligence usage. Previously, she was the head of the Emerging Opportunities group where Carey led the overall global go-to-market strategy and daily operations for digital goods, devices, adaptive payments and accounts, and business payments.

Learn more about Carey Kolaja here.
Click here to learn more about Derek Colfer.

Mar 26

Love0

How to Rise Above the Crowd with Content Marketing

By mesh conference marketing stream, mesh13

Highlighting a mesh13 marketing stream workshop

According to the Content Marketing Institute’s Joe Pulizzi, “Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”

Rather than pushing products or services, you are delivering information and insights that are beyond the product offering. The belief is that if this information is useful and valuable, the client or consumer will ultimately reward their business with product purchases and on-going customer loyalty. But how do you not only do it, but you perfect it so you raise the bar to stand head and shoulders above the crowd.

In an interactive, hands-on workshop, Joe Pulizzi delivers valuable insight on how brands can take advantage of content marketing to drive relationships with potential and existing customers. Joe writes one of most popular content marketing blogs, is co-author of “Get Content Get Customers“, called “the Handbook for Content Marketing”, and “Managing Content Marketing” with Robert Rose. One of the world’s top content marketing gurus, Joe also founded Chief Content Officer magazine, the leading magazine for content marketers. We were thrilled when Joe, who has spoken around the world at about content marketing, wanted to mesh.

During his session, Joe explores how brands should approach content marketing, as well as the best practices to make their efforts successful.

Click here to learn more about Joe.

Mar 19

Love0

Rethinking the Value of Online Readership

By mesh conference media stream, mesh13

The Future of Journalism
A keynote conversation with
Josh Benton of Nieman Journalism Lab

The web has been a double-edged sword for journalism and the media — on the one hand, it has made it easier than it has ever been to create and distribute content of all kinds. As Clay Shirky has said: “Publishing used to be an industry — now it’s a button.” Social tools like blogs and Twitter and Facebook and the rise of smartphones have led to an explosion of content, including some powerful journalism from places like Egypt during the Arab Spring — much of it generated by non-journalists.

At the same time, however, the web has also broken the traditional business model that journalism used to rely on, both by increasing the amount of content available and by destabilizing the advertising industry — which traditional media outlets have always relied on to support their content. Now, media companies are trying to fill that gap by putting up paywalls or relying on subscription models, as well as experimenting with controversial new forms of advertising such as sponsored content and “brand journalism.”

Josh Benton, the director of the Nieman Journalism Lab at Harvard University, is one of the most astute observers of these and other changes that are taking place in the world of media, and the Nieman Lab blog has become the go-to source for anyone who wants to find out what is going on in journalism online. In this keynote conversation we’ll be talking with Josh about what he sees when he looks into the future of digital media.

Learn more about our Media keynote, Josh Benton (Nieman Journalism Lab).

Click here for the full mesh13 schedule.