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mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

The Web as a Gym for the Brain

By mesh13, society stream

Highlighting a mesh13 society panel

Over the past decade, we have studied and learned more about memory and cognitive function. We have come to understand the brain is a muscle that can be trained. Using this knowledge, we have been creating tools that can help us combat aged-related memory loss as well as those brought on by an array of health factors ranging from depression and thyroid conditions to Alzheimer’s disease. The Web has offered opportunities that let us explore and improve our collective “brain health.”

In a session called “The Web as a Gym for the Brain,” we’ll explore the virtual playground through the ideas and innovations of Cogniciti’s Veronika Litinkski, SharpBrains’ Alvaro Fernandez and Vivity Labs CEO Michael Cole.

Veronika Litinkski created and launched Cogniciti. While brain health can be measured in a variety of different ways, the startup is a unique science-based digital brain health platform to address concerns specific to the aging process. The platform leverages the wealth of research on memory and cognitive function amassed by Baycrest Hospital’s’s interdisciplinary team. When it is ready for general use, the report will tell you if your overall cognitive abilities are within the normal range for your age, or whether further assessment by your doctor is advised. The report will also provide information about factors known to be associated with cognitive health, such as health conditions, medications, or changes in your mood, as well as information about how to maximize your cognitive and brain health.

Alvaro Fernandez is the CEO of SharpBrains.com, an independent market research and think tank tracking health, education, and productivity applications of neuroscience. Alvaro is the editor-in-chief of the industry report “The Digital Brain Health Market 2012-2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning,” and the co-author of “The SharpBrains Guide to Brain Fitness,” recognized as a “Best Book” by AARP.

Michael Cole is the CEO of Vivity Labs, creators of Fit Brains. The Fit Brains Trainer app was downloaded more than 1.5 million times in the first 60 days of launch. The online brain fitness platform combines casual brain games, personalized tracking and customized recommendations with a motivational rewards system and a variety of social features. The team has seamlessly blended entertainment, science and technology to create something fun for anyone looking to keep their brain sharp!

Veronika, Alvaro and Michael have been creating tools, sharing information and building organizations so our brains work better and memory lasts longer. All, in their own way, ensuring we have places online to better understand our minds. On May 15, we will look at how the Web is playing a key role in the brain training and fitness marketplace by giving consumers more ways to get active.

To learn more about our speakers, please click on their links below:
Veronika Litinski (Cogniciti)
Alvaro Fernandez (SharpBrains)
Michael Cole (Vivity Labs)

Whither the Book?

By media stream, mesh13

A mesh13 media panel
At last year’s mesh conference, David Weinberger joined us on the mesh main stage to talk about how we need networked forms of knowledge and collaboration even more now to understand the world around us.. Though we spoke for close to an hour, it felt like we just scratched the surface of our conversation. David generously shared his insight with us and, honestly, left us wanting to just continue talking.

So earlier this year when we started talking about putting together a session about what’s happening in books beyond publishing, we knew that we wanted to have David join the conversation. As the co-director of the Harvard Library Lab, David has been actively working on projects that transforms the way that we use libraries. These projects include ShelfLife—a community-based wayfinding tool for navigating the vast Harvard Library System, LibraryCloud —a cloud based infrastructure to share what libraries know, and the Library Test Kitchen—an academic collaboration exploring the future of libraries. With more e-books now being sold than paper-based books, the multi-billion dollar business has entered a new stage. But there are many areas where the impact and business models for digital books are still unfolding. Libraries are one of these areas. But it is not the only space where business models are changing. We are also seeing changes in how talent and his or her works are being discovered.

Joining David on this panel are two talented innovators, Beth Jefferson (BiblioCommons) and Allen Lau (WattPad).

Beth Jefferson is the co-founder of BiblioCommons, a shared catalog and social discovery experience to millions of patrons worldwide. BiblioCommons emerged from Beth’s work as the founder of The perF!NK Project, a non-profit youth literacy initiative that sought to enable the same social context for reading that is at the heart of forms of popular culture. BiblioCommons has a lofty goal,
“To help public libraries deliver the same kind of rich discovery and community connection experiences online that the library has always delivered in its branches — all built around the heart of the library: its collections.”

With BiblioCore and a full suite of SaaS solutions, BiblioCommons has created a platform that allows the users to search, explore, borrow, track, share and connect, replacing a library’s existing public access catalogue to create a better patron experience.

Allen is the CEO and co-founder of Toronto-based WattPad, the world’s largest community for readers and writers to discover and share stories. WattPad builds on a somewhat lost tradition of sharing—when the writer was the author, publisher and the distributor of the work. As Margaret Atwood—who has embraced WattPad, said in an interview:

“It’s not a new thing, it’s an old thing that has come back via the Internet….The Brontes wrote for one another in their famous little booklets….Robert Louis Stevenson wrote Treasure Island and read it to the family circle and they found it interesting enough that he kept on with it.”

It may not be new, but that does take anything away from the fact that WattPad fundamentally changes the way that we now interact with books and with authors. This vehicle for discussion and sharing that allows for readers to become fans while they talk with the author about the poems or prose. Allen and the WattPad team have created a space for author and reader that collapses the line drawn between the creator and the consumer

For all of these reasons, we ask is the book as we know it about to fade? How will we share and discover our next great works? We look forward to learning what’s next for the book.

To learn more about our speakers, please click on their links below:
Allen Lau (WattPad)
Beth Jefferson (BiblioCommons)
David Weinberger (The Open Library Project)

The Connected TV

By media stream, mesh13

Highlighting a mesh13 media panel

TV is no longer a single-sided conversation where the tube talks at you. Today, it is about experiencing it. Content is king and its consumption is a journey of discovery, interaction, personalization, communication and control. Stories are integrated across platforms and multiple screens. The connected TV takes the next steps to new market opportunities and vastly richer user/customer experiences.

In this panel with Jeremy Toeman of NextGuide and Marie-José Montpetit of MIT Media Lab, we will delve into how content is being created and how our consumers’ relationship with TV is changing. When a TV is connected to the internet, the game of storytelling and sharing information changes, but what does it look like? How have advances in the hardware changed how we interact with the technology, the content and other viewers. When TV watchers can share their thoughts via social media, this one-way talk is now a conversation on multi-channels, so how do producers and creators leverage this data to drive the story and ultimately increase viewership.

Jeremy Toeman is the CEO for Dijit Media, a venture-funded startup focusing on discovery and analytics in the TV industry. Jeremy has over 11 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. He has a proven track record of designing and delivering award-winning products and technologies to the connected home.

While Dr. Marie-José Montpetit is a lecturer at the MIT Media Lab and an advisor to Boston area startups in video and social networking. Her pioneering work on Social, Wireless and Multi-screen television is recognized world wide. In January 2013 she was named one of the 20 most influential thinkers in social TV and second screen by appmarket.tv.

To offer deep context and a vibrant conversation, Jeremy and Marie-José will help us explore what’s next in a medium that has educated and entertained for close to five decades. They’ll help us understand the next decade and what it may bring.

Click here to learn more about Jeremy Toeman.
To learn more about Marie-José Montpetit, click here.