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mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Why Design Matters

By media stream, mesh13

Highlighting a mesh13 media workshop

Design is important to attract and engage. We all know that! But what we don’t know is how best to design spaces and places that pique interest and encourage exploration online.

So when creating a workshop about design, who could tell us how to do it using cases and samples to show how to do it best? We turned to Adobe. More than 90% of creative professionals have Adobe Photoshop® software on their desktops. Adobe has been a part of much of the great designs by giving the creatives the tools to let their imaginations run wild.

In a workshop lead by Marcel Boucher, a senior technical marketing manager with Adobe, he will explore how brands can leverage the power of design and creativity to drive their businesses. Marcel will be our guide to show us what we could potentially look forward to as well as to share ideas on what we can do next.

Click here to learn more about
Marcel Boucher (Adobe)

The Power of Compelling Videos

By media stream, mesh13

A mesh13 media workshop

Videos are a tricky medium. When they are well executed, they resonate and can help to tell a great story. But with tools making it easier for anyone to create a video, it is still challenging for just anyone to create great video content.

It is for this reason that we are taking on video at mesh13. The gang over at Switch Video–specifically its CEO, Andrew Angus and Heather McKibbon, Switch’s VP Business Development. This talented duo work with their team to produce compelling videos for clients including Microsoft, American Express, IBM and HP.

Switch Video has produced hundreds of simple explainer videos that “explain what you do”. From SME and startups to large corporations, Andrew and Heather will help you understand why video is such a powerful medium. In this interactive session, they will help you learn how you can make your message count.

Learn more about our workshop presenters…
Andrew Angus
Heather McKibbon