mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.
Props to online man-about-town and mesh-mate-to-be David Crow for creating the just-launched and oh-so-slick mesh wiki. What can you use it for? Well, pretty much anything. It’s yours, after all 🙂
One suggestion I would make is that you use it to sign up to do things in the unconference room.
So check it out, and get to wiki-ing. Oh, and if you haven’t registered for mesh yet, I’m thinking that today is the day. Register here.
I guess it sort of depends on who and how you ask, right? I mean, if you were to ask many of the folks coming to speak at mesh, who happen to blog, whether "blogging makes money," many of them would likely say "Not directly, but indirectly? You better believe it."
I mean, think of the untold millions spent on traditional advertising and PR to create just the type of profile and voice that some people have built for themselves and their businesses via blogging and social media. How can you tally the value of creating your own soapbox? In traditional media, I guess overall marketing efficiency metrics are viewed as the most important gauge of the effectveness of spend, but can one really say, categorically, that traditional PR "makes money"? It’s tough. But when put in that context? Wow, blogging "makes money" in spades.
Does it do so directly? Not often. Just like only PR practicitioners, by a tight definition, are the only ones who directly "make money" from PR. But indirectly? Bloggers, their organizations and PR firms Clients, without question.
That’s the way to look at it, I think.
Dave Winer comments here, mesh speaker Paul Kedrosky here, and mesh speaker Scott Karp here. Mark thinks aloud here. Mathew goes deep here.
Certainly food for discussion in the marketing and PR streams at mesh.
Would you like to take the stage at mesh? Share your neat-o new web service, pitch for VC cash, or just regale the crowd with your very own, "but Mom thinks I’m very funny" witty repartee? Yes? Then *you* need to apply for the mesh fifteen minutes of fame. Go here to send us your 250 word "pitch" and if successful, you will be one of three people each day to have 5 minutes to yourself in the mesh spotlight (so yeah, it’s not the full-on 15 minutes of fame just for you, as per Andy Wharhol – but hey, we’re in Canada, so think metric, okay? ;-)). Not only will you get the spotlight, but you will get in free on that day.
Mike talks about it here, Mark here, Mathew here, me here.
So what are you waiting for? Enter, already. And if you haven’t registered yet, how can you miss this? Register now.
Update: We have apparently tapped a vein. The great ideas are certainly a-flowing into mesh central. Keep ’em coming…