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Over the past decade, we have studied and learned more about memory and cognitive function. We have come to understand the brain is a muscle that can be trained. Using this knowledge, we have been creating tools that can help us combat aged-related memory loss as well as those brought on by an array of health factors ranging from depression and thyroid conditions to Alzheimer’s disease. The Web has offered opportunities that let us explore and improve our collective “brain health.”
In a session called “The Web as a Gym for the Brain,” we’ll explore the virtual playground through the ideas and innovations of Cogniciti’s Veronika Litinkski, SharpBrains’ Alvaro Fernandez and Vivity Labs CEO Michael Cole.
Veronika Litinkski created and launched Cogniciti. While brain health can be measured in a variety of different ways, the startup is a unique science-based digital brain health platform to address concerns specific to the aging process. The platform leverages the wealth of research on memory and cognitive function amassed by Baycrest Hospital’s’s interdisciplinary team. When it is ready for general use, the report will tell you if your overall cognitive abilities are within the normal range for your age, or whether further assessment by your doctor is advised. The report will also provide information about factors known to be associated with cognitive health, such as health conditions, medications, or changes in your mood, as well as information about how to maximize your cognitive and brain health.
Alvaro Fernandez is the CEO of SharpBrains.com, an independent market research and think tank tracking health, education, and productivity applications of neuroscience. Alvaro is the editor-in-chief of the industry report “The Digital Brain Health Market 2012-2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning,” and the co-author of “The SharpBrains Guide to Brain Fitness,” recognized as a “Best Book” by AARP.
Michael Cole is the CEO of Vivity Labs, creators of Fit Brains. The Fit Brains Trainer app was downloaded more than 1.5 million times in the first 60 days of launch. The online brain fitness platform combines casual brain games, personalized tracking and customized recommendations with a motivational rewards system and a variety of social features. The team has seamlessly blended entertainment, science and technology to create something fun for anyone looking to keep their brain sharp!
Veronika, Alvaro and Michael have been creating tools, sharing information and building organizations so our brains work better and memory lasts longer. All, in their own way, ensuring we have places online to better understand our minds. On May 15, we will look at how the Web is playing a key role in the brain training and fitness marketplace by giving consumers more ways to get active.
To learn more about our speakers, please click on their links below:
Veronika Litinski (Cogniciti)
Alvaro Fernandez (SharpBrains)
Michael Cole (Vivity Labs)
