Despite Twitter’s explosive growth in recent years, we’ve never had a session at mesh devoted to Twitter. In hindsight, it seems strange given we’ve covered so much social media ground and explored a variety of angles.
This year, however, we’ve addressed the Twitter “gap” by inviting Laura Fitton to do a super-panel about how brands can effectively leverage Twitter.
We’re excited Laura is coming to mesh because she not only talks the talk but walked the walk by launching oneforty, a social business site that helps large and small companies find the tools needed to coordinate and optimize their social media activities.
Laura’s appearance at mesh is particularly timely because an increasing number of companies are starting to move from the “enthusiast” stage about social to scrutinizing what they’re getting from social media services such as Twitter and Facebook. We’re looking forward to Laura providing her insight into how business can leverage social media in a better, smarter and more effective way.
For more on Laura, check out this interview she did with Dan Martell on the Flowtown blog last year.
Here’s a recent video interview in which Laura provides four points about using Twitter for business.
