Since we announced meshmarketing a few months ago, there has been a lot of work happening behind the scenes – a challenge given how many people seem to disappear during the summer.
So, what is meshmarketing and why should you come?
It’s a one-day event happening on Oct. 22 in Toronto that is focused on insights, tools and tactics to help you get more insight about the growing online marketing and advertising markets. It’s an event designed to provide you with ideas and perspective on the key trends but, as important, practical and valuable knowledge that you put in action. You can register for meshmarketing here.
Our keynote speaker is Hugh MacLeod, a popular cartoonist, author and marketing thought-leader. meshmarketing also features two panels, which will provide some more food for thought to start the event.
One panel looks at how public relations, advertising and digital agencies are co-existing and competing at a time when the silos between them are blurring as the agencies start to offer similar services focused on the Web. The panel features Mia Wedgbury, president of Fleischman-Hillard Canada; Katherine Fletcher, a senior partner with iStudio; and Jill Nykoliation, president with Juniper Park
The second panel looks at how what role marketing plays within social media, and how it can be effectively and successfully done. The panel includes Mitch Joel, president with Twist Image and the author of a new book, Six Pixels of Separation; and Ferg Devins, chief public affairs officer for Molson Coors, who leads Molson’s social media activities.
We’re also really excited about the eight workshops taking place in the afternoon. Truth be told, a big part of the inspiration for meshmarketing came from feedback that we received during mesh from people looking for more hands-on insight and tools-they-could-use information and knowledge.
The workshops, designed to be interactive and engaging, include:
– Building Web Properties that Convert (Dan Martell)
– Advertising Networks 101 (Mladen Raickovic)
– Search Engine Marketing/Search Engine Optimization (Jeff Quip)
– Generating Customer-Driven Creative (Andrew Sutherland, Dino Demopoulos)
– The Keys to Mobile Marketing (Amielle Lake)
– Facebook 101 for Marketing (Elmer Sotto)
– Social Media Analytics (Katie Delahaye Paine)
– Inbound Marketing Campaigns (Dharmesh Shah)
We’ll kick off meshmarketing with a pre-event party and, of course, an after-party. More details to come soon. We’re looking forward to seeing you at meshmarketing!
