Panel: Gaining wisdom, insight and intelligence from social media monitoring
Speakers: Patrick Gladney, Social Media Group, and Scott Lake, Swix
What’s it about: In many respects, social media monitoring is table stakes for most companies. Given the growth of the landscape, companies need to know what’s being said about their products, services, brands, competitors and industry, where the activity is taking place, and who’s leading the conversations.
But what happens after the social media data has been aggregated, filtered and presented? What do companies do with it so they gain the insight needed to make strategic and tactical changes?
Why you should attend: This panel is focused on answering the question “Now what?” so people can get a better grasp on what how they gain wisdom, insight and intelligence from social media monitoring.
Here’s where you can find more information about the speakers and schedule for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Tickets can be purchased here.
