When we were looking at keynote speakers for meshmarketing, Greg Hounslow from WestJet jumped into the spotlight based on how the Calgary-based airline has used social media to build a vibrant and engaged community and extend its strong customer service reputation.
WestJet’s pro-active use of social media was illustrated in the wake of a deadly swamp gas explosion at a Mexican resort.
To communicate with customers in Mexico, WestJet used its Facebook Page and Twitter to provide information, updates and contact information. What was interesting was that WestJet didn’t issue any press releases.
Here’s where to purchase tickets to meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Early-bird tickets are $489, a $100 discount.
Links:
– WestJet’s Web czar has customers a-Twitter (Globe & Mail)
– How to Win with an Airline Twitter Strategy (TNooz)
– Greg Hounslow (Twitter), (LinkedIn)
