My first conversation with Dr John Reeves, Managing Parter at Kyp Canada began with “When can we meet? You need to SEE this to understand it!” He could not have been more correct–and you, too, will understand what we are talking about on November 17th at meshmarketing when you check-in at registration and pick up, what most certainly has to be, the coolest conference badge a mesh conference has ever seen.
Kyp is a “phygital” marketing agency that creates compelling physical solutions that seamlessly bridge customers to profitable digital relationships. By appealing to a combination of senses, their patented designs, formats, and technologies create intrigue – compelling people to interact with physical content and tools prior to launching into personalized online experiences.
Their digital bridging technologies including; iKyp webkeys, ScanLife’s mobile barcodes, and Sony’s eBridge CD / DVDs, allow for 1:1 customer targeting and customization – equating to both enhanced and measurable campaign performance. Their approach is grounded in consumer psychology and has been refined through the creation of phygital solutions for an impressive list of leading global brands including Verizon, P&G, Astra Zeneca, Sony, Audi, Pfizer, Shell, and O2.
Kyp will be giving away some great prizes via the exciting digital connection their badge offers, so make sure you drop by their sponsor display area to “plug in” and see if you could be a winner. Connect with them @KypCanada
