The Panel: Is there Room for New Players within Social Media?
The Panelists: Steve Rubel and Dave Kerpen with moderator Mathew Ingram.
Although there are thousands of social networking services, the landscape is dominated by a small handful of players: Facebook, Twitter, LinkedIn and perhaps Google+.
The question is whether there is room my new entrants. For all the talk about Diaspora and, mostly recently, Unthink, there hasn’t been a new kid of social block of any significance in the past few years with the exception of Google+, which is supported by Google’s digital dominance.
What would it take for a new player to establish a strong foothold? What would a new service have to offer and how would it have to market itself to capture the attention of social media users who are increasingly reluctant to wander from existing services? And what should brands do when a new service appears on the scene? Should they jump onto the bandwagon or wait on the sidelines until they know the new service has traction? Come see Rubel and Kerpen provide insight into the competitive social media landscape.
Tickets for meshmarketing can be purchased here. Information about the speakers and schedule is here.
