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Sep 19
Love0

The Lineup for meshwest Edmonton

By meshwest

In two weeks (Oct. 4 to be exact), meshwest will be moving into Edmonton – the second leg of our “tour” that started in Calgary last June.

After a lot of work behind the scenes over the summer – always a difficult time to focus on things other than vacations and BBQs – we’ve come up with a great line-up of speakers.

The day kicks off with Ali Asaria, the founder and CEO with Well.ca, which has become Canada’s leading health and beauty e-commerce site. Ali will talk about how to build an online business in a large but competitive market, the process of raising venture capital, and how to manage growth while maintaining great customer service.

Speaking of entrepreneurs, there is a terrific triple-bill featuring Jevon MacDonald (GoInsight), Maura Rodgers (Strutta) and Dups Wijayawardhana (Empire Avenue), who will talk about Canada’s start-up landscape and provide insight into running and growing a start-up.

Ashley Casovan from the city of Edmonton and Mack D. Male will sit down with Rob Hyndman to talk about how open data is changing how government operates and how citizens are getting more involved in engaging with government and creating new services.

For people looking to learn how companies operate social media programs, we’ve got a panel featuring Allyson Simpson from Osum Oil Sands and HootSuite’s Scott Walker. We did this panel in Calgary, and decided to do it again amid the great reception about the behind-the-scenes, tactical insight provided by the panel, which included Simpson, who was then working for the popular Melrose Cafe.

We end the day with a panel about crisis communications in real-time – something many companies are trying to get their heads around given the fast-moving and dynamic nature of social media. The panel includes Christina Rontynen from the Canadian Association of Petroleum Producers.

Early-bird tickets are now on sale for $239 so buy now.

Sep 12
Love0

mesh, mesh and more mesh

By meshmarketing, meshwest

It used to be that mesh happened once a year. It was an annual “party” that we threw and then invited all of our friends.

As mesh has grown, we’ve expanded the mesh “footprint” by launching meshU, meshmarketing and, most recently, meshwest, which kicked off in Calgary in June.

In the process, mesh has gone from happening in May to happening thorough the year – with the exception of the summer when we try to get off the grid or, at least, be on the grid less often.

Over the next three months, there are three mesh events happening. The list includes:

1. meshwest (Edmonton) on Oct. 4, which features a keynote by Well.ca founder and CEO Ali Asaria. Well.ca is one of Canada’s biggest e-commerce success stories, and established itself as the leading online health and beauty store.

meshwest also features a great start-up panel featuring Jevon MacDonald (GoInstant), Maura Rodgers (Strutta) and Duleepa “Dups” Wijayawardhana (Empire Avenue). We’ve also got Ashley Casovan from the City of Edmonton talking about its embrace of open data. And then there’s a social media panel that will provide great real-world insight about how to execute operationally on a day-to-day basis.

2. meshmarketing in Toronto on Nov. 15. We’ll be unveiling the updated Web site and speakers soon so stayed tuned.

3. meshwest (Vancouver) on Dec. 5. Janice Diner will be doing a presentation that will deliver great insight into how to create a successful Facebook Page, along with lots of case studies of companies doing things right. Hiten Shah from KissMetrics will talk about digging into data to pull out intelligence needed to make smarter business decisions.

Needless to say, it will be a busy fall for the mesh gang but we’re looking forward to a great slate of speakers and programming.

Tickets for meshwest (Edmonton and Vancouver) can be purchased here. Tickets for meshmarketing will go on sale soon.

Jun 03
Love0

meshwest spotlight: Managing Your Community

By meshwest

Once you’ve got into social media and started to build a community, one of the challenges is being able to keep a handle on what’s happening – be it blog post comments, tweets or posts on a Facebook Wall – both externally and internally.

This can be a nice problem to have if you’re particularly successful in establishing and nurturing a large community. The downside is the resources required to manage and moderate these communities can be taxing on your resources and finances.

This has led to the emergence of third-party specialists that can help companies manage, support and grow their online communities. This lets companies focus on the creation of strategy and/or the creation of content to fuel their digital communities.

One of the leading social management and moderation companies is Winnipeg-based ICUC Moderation Services, one of the world’s leading social media moderation companies.

Keith Bilous, ICUC’s founder, concedes the company’s creation was a bit of a fluke but its continued growth and success has been very deliberate.

In a conversation with Mathew Ingram, Keith will provide insight into the challenges facing many companies in managing and moderating their communities, the opportunities that third-party services provide, and how ICUC has established itself as a leading player in the market.

 

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