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Why Mike McDerment’s Stoked About meshU

By meshU

I’m excited – let me just put that out there.

I’ve spent the past seven years building FreshBooks (a Web business), and the past five years involved as one of the organizers of the mesh conference series. Over the past three years, I have also played a key part in organizing mesh University (or meshU, a one-day conference for people who want to learn more about building online businesses.

So why am I excited? Let me tell you about this year’s meshU line-up.

First, there are three important component you have to get right when building an online business: the design, development and management (of things like sales and marketing). This year, meshU will be hosting top-notch talent – people have helped build kick-ass Web apps. You may not have heard of them all but you don’t want to miss out on what they have to say.

Building a dev team? Who better to learn from than the chief architect who took Digg from nothing to something – Joe Stump, who just struck out on this own.

What about low cost marketing activities to acquire users? Have you heard of services such as Box.net, Xobni, or logmein? These services are all known for having touch-less sales cycles, and many are using freemium products. As well, they are among the most successful products that aren’t called Google, Yahoo!, Facebook or Twitter.

I’ll bet you didn’t know that one person had key role in making all these products viral by helping to design their registration processes: Sean Ellis. Don’t miss your chance to learn from Sean.

While we’re on the topic of sales, let me tell you about one of my favorite entrepreneurs. He’s hugely successful and you’ve probably never heard of him. He’s Isaac Garcia, the founder and CEO of Central Desktop, a massively successful online project management service. You may not know about Central Desktop but Isaac has built one hellevua business that’s based on profitable high growth. He’s going to teach you how to run an inside sales team. For any venture capitalists out there, get your portfolio companies to this one.

This is the first installment of the meshU lineup. It’s just the tip of the iceberg as we haven’t put the spotlight on the designers coming. Please pass along this post along to anyone you know who wants to build a Web business. At $289, meshU is a steal for this kind of high-quality content – get your ticket now.

The meshU/mesh Party Plan

By mesh news, mesh09, meshU

As much as meshU and mesh are about the great speakers, thought-provoking keynotes, panels and workshops, and opportunity to mesh and network, it’s also important to celebrate and socialize.

On that note, here’s the “Party Plan” for meshU and mesh:

April 6

meshUp
The beer o’clock at the Drake Hotel brought to you by meshU and StartupNorth

Time: 6 p.m. to close
Where: The Lounge & Dining Room
Drake Hotel, 1150 Queen St. West (Click for map)

Everyone is welcome. Space is limited. There is no charge for this event.

Please note: As a participant in meshU, your package includes a complimentary drink ticket that you can redeem at the Drake Hotel.

Thanks to our hospitality sponsor and host: Drake Hotel

April 7, 2009

The Social
Hosted by: Hyndman | Law
Time: 5 p.m. to 7 p.m.
Where: The Atrium, MaRS (private function for mesh09 participants)

mesh after-party at The Mod Club
Thank you to our sponsor Social Media Group

Time: 8 PM – close
Where: The Mod Club (Map)
722 College St.
College & Crawford
http://www.themodclub.com/

mesh09 participant: included in registration price (present your name badge at door to access event free of charge)
Transportation to The Mod Club will be provided by Expedia.ca.

Ticket Price (at door): $15 (Net proceeds to benefit a local charity)

We’d like your input. Please vote on your charity of choice from the list below. We’ll name the charity selected by you next week. Submit your vote by April 1 by sending an e-mail to info@meshconference.com

Daily Bread Food Bank http://www.dailybread.ca/
Habitat for Humanity
Little Geeks
Love of Reading
War Child

April 8, 2009
mesh09 wrap party
Sponsored by Edelman Digital
Time: 5 p.m. to 7 p.m.
Location: TBA
Transportation will be provided by Expedia.ca.

To purchase tickets for meshU, register here. For mesh, register here.

meshU Management Magic

By meshU

While there’s a strong focus at meshU about the design and development of online applications, the third stream – management – is also important element as a part of corporate ecosystems. You can have the best players in the world but if the manager or coach doesn’t do a good job, it can be difficult to be successful.

This year, our management line-up is looking really good with speakers offering some different perspective on the key to success. Whether it ‘s being able to implement agile development projects, bootstrap a start-up, or find and keep the right people, you’ll get the insight you need to do business better.

Our speakers include:

– Dominic Bortolussi from The Working Group, who will speak about “Experiments on selling agile development projects. Are Estimates the new ‘Spec’?”
– Carl Mercier from Defensio on “Lessons learned: How I founded, bootstrapped, grew and sold my Web start-up”
– Daniel Debow from Rypple on “Finding and Keeping Great Start-Up People”

You can purchase meshU tickets here, and check out the speaker line-up.