At the meshmarketing conference last October, Dan Martell rocked the house with a presentation on how to build Web sites that convert into business. We were so impressed that we asked him back for meshU, a one-day event for Web designer, developers and entrepreneurs that happens on May 17 in Toronto.
Dan, a Canadian living in Silicon Valley who co-founded Flowtown.com, will be doing a workshop on “Lean Lean Product Development: Learning is the Killer Feature”.
Here’s a summary of what he’s going to cover:
“In todays world of open source, cheap computing power and APIs, it’s not if you can build it, but should you build it. The #1 startup killer is running out of time to “figure it out” before you get traction. Lean product development is the methodology that allowed companies like PayPal, Yelp, Ardvark and up and coming Flowtown.com (profitable in two months) to pivot into their market to become a dominate player.
There is a science behind the approach and in this talk I’ll go over customer development, feature prioritization, split testing, product metrics and agile development as approaches to increase your probabilities of succeeding as a startup.”
Dan is just one of the great speakers we’ve lined up for meshU, including our keynote speaker, Bill Buxton. For more information about the event, visit meshu.ca. Here’s where you can buy tickets.
