meshmarketing Archives - Page 6 of 26

Oct 18

What’s in Your Digital Marketing Toolbox?

By mesh conference meshmarketing

For digital marketers, there is an embarrassment of riches when it comes to tools to have them create, publish and share content, collect and analyze data, monitor and measure social media activity…..and the list goes on.

At meshmarketing, we’ve got an engaging and interactive panel featuring people who work in the digital marketing trenches, and deploy a variety of kinds of digital tools on a daily basis to drive awareness, engagement and the sales funnel.

Moderated by Erin Bury, the panel will feature Randy Frisch (Uberflip), Karen Schulman Dupuis (MaRS) and David Singh (Kira Talent).

The panel will feature a parade of digital tools, discussions about their merits, and why some tools are better than others. We’ll also have some fun and interesting wrinkles that will get attendees involved.

By the panel’s end, we want attendees to have a list of digital tools to expand their marketing arsenals so they can do their jobs better or different.

So, what are your favourite digital marketing tools? What really gets the job done, and why did you select them over other options? Let us know by leaving a comment.

Tickets for meshmarketing can be purchased for $199 until Oct. 30 (after that, they’re $299.) Here’s information about speakers and the schedule.

Oct 15

Love0

Let’s Talk Oreos at meshmarketing

By mesh conference meshmarketing

During last year’s Super Bowl between the Baltimore Ravens and San Francisco 49ers, the power at the Superdome in New Orleans went out for 34-minutes.

Seizing the moment, Oreo published a tweet that stole the thunder from all the other advertisers:

The tweet was a combination of a savvy brand that had enthusiastically embraced social media, excellent creativity and terrific timing. It thrust Oreo into the spotlight, stealing the thunder away from brands that had spent millions of dollars on TV spots.

The big challenge facing Oreo was how to not only seize the moment but leverage it as more than just a one-time thing. With a golden opportunity to keep the momentum going, Oreo had to create a plan to keep the ball rolling.

At meshmarketing on Nov. 7 at the Toronto Reference Library, one of the sessions will be a case study on how the “Dunk the Dark” tweet was nurtured and propelled into a multi-faceted campaign.

Join Pam Clarkson from Mondelez Canada, and Laurie Dillon-Schalk and Helen Androlia from Draftfcb on how the Oreo Canada team handled the expectations and challenges of “Dunk in the Dark”.

Tickets for meshmarketing are $199 until Oct. 30 (a sweet deal for a great day of digital marketing insight). Here’s the complete schedule, and a “magazine” (see below) with more details about the speakers and meshmarketing.

Oct 14

Love0

Inside PR with Jay Baer

By mesh conference meshmarketing

The folks at Inside PR had a chat recently with Jay Baer, the closing keynote speaker for meshmarketing about his new book, Youtility.

In the podcast, Jays describes Youtility as marketing that has value, which plays a key role in rising above an increasing crowded marketplace.

We’re excited about having Jay speak at meshmarketing. In particular, we’re looking forward to getting his insight into the intersection between content marketing and social media, and how brands can effectively leverage both worlds.