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meshmarketing

It’s All About the Workshops

By meshmarketing

With the first meshmarketing conference happening in two weeks, we’re really excited about the response we’re getting. The calendar is chock-a-block with conferences and events, and many people are still being pragmatic about how they spend their money.

One the major reasons why we’re so enthusiastic about meshmarketing and how it meets the needs of people within the digital marketing space are the eight workshops that are happening in the afternoon after Hugh MacLeod’s keynote and two panels in the morning.

The workshops are happening because people who attended the marketing stream during the last mesh conference said the keynotes and panels were interesting but they wanted more insight and information into the tools and tactics to help them get things done.

As a result, we’ve put together workshops featuring people who are working in the digital trenches, which means they can provide hands-on insight into best practices, the most compelling tools, and real-world examples of what works and what doesn’t. Here’s a snapshot of the eight workshops.

Insight Into SEM/SEO
Search engine marketing and optimization continues to attract more attention and advertising dollars because advertisers like the fact it is an activity that can be tracked and dynamically adjusted to get the best results. Jeff Quipp will provide insight and perspective on best practices and how to be more successful with your SEM and SEO spending and programs.

Social Media Analytics – What, Why and How
As social media becomes a bigger part of the marketing/advertising landscape, more companies want to know who’s talking about their brands and products, and how they can engage with key influencers and opinion leaders. Katie Delahaye Paine will talk about why social media analytics is being embraced so enthusiastically, the benefits its provides to companies who want to get a better handle on the social media ecosystem, and tips into using social media analytics services.

Tapping Into Facebook
Facebook has more than 300 million registered users – a number that makes it an interesting advertising medium. But many companies are still trying to figure out what works within Facebook. Is advertising effective? Or should marketing activity be focused on Facebook Pages that engage consumers while offering them information about products and services. Facebook Canada’s Elmer Sotto will offer his thoughts on how companies should approach Facebook to reach consumers.

How to Approach Mobile Marketing
With the continued growth of wireless device usage and the emergence of high-speed networks, the mobile advertising market has huge potential for advertisers and marketers. eMarketer suggests the U.S. market will grow to $1.3-billion from $320-million in 2008. One of the big challenges facing advertisers and marketers is determining the most effective mobile campaigns. Tagga Media CEO Amielle Lake will talk about how media planners can create, deploy, manage, and analyze mobile marketing campaigns for their clients.

The Keys to User-Generated Creative
One of the more interesting parts of social media marketing is how a growing number of companies are “outsourcing” the creative process by encouraging consumers to come up with videos and new product designs. Among the most successful campaigns was Dorito’s, which attracting a huge amount of attention with a program in which consumers created Super Bowls ads. Frito Lay’s Andrew Sutherland and BBDO’s Dino Demopoulos will provide behind the scenes insight into how user-generated creative campaigns work, and how they can be effective in driving brand awareness and consumer engagement.

Build Web Properties that Convert
After you have managed to attract people to your Web site, how do you get visitors to convert into customers? What are the tricks in getting them to make a purchase, fill out a contact form, or make a phone call. Dan Martell promise to offer nine tactics focused on Web conversions and user retention to drive real results.

Creating Inbound Marketing Campaigns
Finding it hard to get leads and customers? Are things such as tradeshows, advertising and telemarkteting not working that well? Dharmesh Shah will show you how to attract people using through Google, blogs and social media sites such as Twitter and Facebook, and provide insider tips from the trenches about what works and what doesn’t when trying to “get found” online.

Targeting Audiences: Practical Uses of Behavioural Targeting and Retargeting
This workshop is an introduction into the world of online audience targeting through the use of behavioural and retargeting technology. In this session, you will get a better understanding of audience targeting and how data is collected and used, receive insight about current privacy issues, and practice advice when it comes to best practices for marketers. Olive Media’s Mladen Raickovic will provide insight how advertising networks work and what they offer.

A meshmarketing meet-up

By meshmarketing

It’s been awhile since we did a mesh meet-up so we’re excited about seeing everyone next week to talk about mesh, meshmarketing and all the exciting happening on the Web these days.

Here are the details for next week’s meet-up:

Where: The Pilot Tavern, 22 Cumberland Avenue, Toronto (Map)
When: Sept. 30, 6 p.m to 10 p.m.

Five Reasons to Attend meshmarketing

By meshmarketing

In many ways, meshmarketing was created because many people who attended the marketing stream at the last mesh conference asked us for more hands-on insight, advice and tools-they-could-use. After exploring the idea of doing another conference, we decided to take the plunge…and glad we did because we think it’s something the community wants and needs.

Here’s why we think you should come to meshmarketing:

1. Hugh MacLeod’s keynote. A marketing consultant, blogger and a well-known cartoonist, Hugh’s going to offer a unique perspective that will draw upon his experience in launching creative and successful marketing campaigns for clients such as Saville Row tailor English Cut, South African winery Stormhoek.

2. The panels. While there are only two panels, we think they’re going to be provocative and engaging.

The panel looking at how digital, public relations and advertising agencies are co-existing and competing will be fascinating at a time when social media is causing the lines between them to blur, making it a bigger challenge for clients to determine who does exactly what these days.

The second panel exploring the role that marketing plays in social media will offer lots of food for thought given the rules of engagement are very different from traditional marketing.

3. Mitch Joel. This is the first time that we have had Mitch at a mesh conference so we’re excited about the insight he’ll offer. The timing for Mitch’s appearance couldn’t be better as his new book, “Six Pixels of Separation” looks at how businesses can use digital marketing and social media to reach a global audience.

4. The workshops. The entire afternoon of meshmarketing will be devoted to eight hands-on, interactive workshops that will put the spotlight on the tools, technique and best practices for digital marketing.

The workshops cover a broad range of topics: everything from how to effectively use SEO/SEM and insight on how to market on Facebook to social media analytics and creating Web sites that convert. The workshops are designed to be interactive and engaging so be prepared to participate and contribute, as well as learn.

5. The socials. The opportunity socialize, network and meet new people is a key part of the mesh experience so we’ve got two socials happening.

The pre-conference party will be an art exhibit featuring Hugh MacLeod’s work, and an opportunity to meet all of our speakers. The after-party, sponsored by the Social Media Group, is open to the high-tech community, and a great opportunity to meeting and mingle.

We’re really exciting about putting on the first meshmarketing. More information about the speakers and the schedule can be found on the Web site. Tickets can be bought through Eventbrite.