meshmarketing Archives - Page 23 of 26

Aug 10

A Happy Union Brewed Over Coffee

By mesh conference meshmarketing

By Trina Boos, Founder, Ad Lounge

When Mark Evans (one of the guys behind the mesh group – mesh conference, meshmarketing and meshU) and I had coffee last Spring, I was seven months pregnant and thinking of giving the Ad Lounge team a little hiatus from its events – until at least the fall, if not the winter.

The conversation, however, evolved from a “Here’s what we do at mesh” and “Here’s what we do at Ad Lounge” to a mutual “WOW! Love what you do. It’s innovative, fresh, and so perfect for our audience. How can we figure out a way to work together?”

That’s when the collaboration began.

As it turned out, the mesh team was looking for ways to connect with the advertising and marketing industry more intimately, while Ad Lounge was looking for a way to expand its event offerings to perhaps include a day-long conference. Ad Lounge has been asked to collaborate on many industry events, but this one just seemed right. The team behind the mesh group had a collaborative culture that Ad Lounge stands behind in every project we get involved with. The idea about being innovative and unique really resonated with the Ad Lounge objectives so we went for it.

And that brought us to now – where we are co-producing meshmarketing ’10. Ad Lounge was asked to handle the programming and agenda for the conference, and with that we went on a hunt to seek out the most relevant and current to marketers in 2010. So that’s what we are doing. The mesh group is handling the event production and all the fine details that go along with planning events.

It has proved to be an incredibly successful partnership – actually, one that should have happened a long time ago. To top it off, I had my baby, a beautiful girl, and managed to get accustomed to moomyhood AND help to produce this incredible event simultaneously.

Add meshmarketing (Nov. 17, 2010) to your calendars, everyone. We’re bringing you some very topical sessions, including “The Digitization of Retail”, “The Emerging Social TV”, and “The ROI of Social Media Customer Service”.

And we’ve been very careful to select speakers who are fresh and new to the conference circuit… thus giving you content that original, thought-provoking, current and new, delivered by people who are at the eye of the storm (people living and doing the work, who can give us tangible insight and stories about their firsthand experiences).

It’s exciting times for both Ad Lounge and the mesh team – and we hope to see you at meshmarketing! Tickets, by the way, can be purchased here.

Aug 04

Love0

Welcome to meshmarketing ’10!

By mesh conference mesh news, meshmarketing

Last year, we took a major step forward with the launch of meshmarketing, a one-day event focused on providing engaging, hands-on and stuff-you-can-use sessions about the fast-changing digital marketing landscape. It was a major success with lots of terrific feedback about the workshops and panels.

So, we’re really excited to pull the covers of meshmarketing ’10. meshmarketing is happening on November 17, 2010 in downtown Toronto. (We’ll announce the location soon.) Tickets are $489 (plus HST) before Sept. 17, and $539 afterwards. There are also 50 student tickets for $99 each (plus HST). And, of course, we’ll have a social afterwards. Tickets can be purchased here.

While we’re keeping the same focus and approach, there are some wrinkles that we think are going to make meshmarketing even better.

First, we’ve partnered with Trina Boos, who has been running the successful Ad Lounge events. Trina delivers terrific insight into the advertising and marketing worlds, as well as a huge community that she has nurtured and built over the past nine years. As meshmarketing’s programming director, Trina is the driving force behind the event’s sessions and and speakers, and we’re overjoyed about her key role within meshmarketing.

Second, we’ve tweaked the programming format. Rather than have a single keynote, we will kick off meshmarketing with two keynotes – Michael Slaby and Marian Salzman – along with a super-presentation by Lee LeFever. Part of the change in format was our excitement about several speakers. Rather than pick only one, we decided to go with a three-pack.

Michael Slaby is executive vice-president and global practice chair of Edelman’s digital practice. Before joining Edelman, he was a technology and new media advisor to the Obama administration where he led operational and long-term planning for technology including web strategy and utilization, and data integration opportunities.

Marian Salzman, one of the world’s top five trend spotters, will offer insights into the future of digital marketing and communications. As a leading communications professional, digital marketer and author, Marian will provide her insight on what’s on the horizon and what we need to know now to prepare.

And for those not familar with Lee LeFever, he (along with his partner and wife, Sachi) are the brains behind the popular Common Craft video series that provides user-friendly insight into technology and technology trends that everyone can understand.

As for the rest of the programming, we’ve got a great line-up of speakers, panels and workshops – everything from the ROI of social media customer and trans-media storytelling to how retailers are using location-based services, and future of social TV. For more details, visit the speaker and schedule page.

meshmarketing tickets can be purchased here. Don’t forget to take advantage of the early-bird special until Sept. 17.

Oct 19

Love0

Coming This Week: meshmarketing!

By mesh conference meshmarketing

Just after the mesh conference last April, the mesh gang got together to for a wrap session and, of course, a few celebratory refreshments. In going over what we heard from attendees, a strong theme was the request for more hands-on and tactical sessions about digital marketing – what to do and how to do it.

After a lot of thought, we decided to do a marketing conference. It was a big decision because putting on meshU and mesh is a lot of work, and doing a conference in October meant working on it over the summer. Still, it was something we wanted to do so meshmarketing was born.

Over the past five months, there’s been a lot happening behind the scenes (particularly by our event planner extraordinaire, Sheri Moore), so it’s really exciting that meshmarketing is now only three days away (Oct. 22.)

We’re particularly satisfying is the high quality speakers that we’ve been able to attract – everyone from keynote speakers Hugh MacLeod, Ferg Devins, Katherine Fletcher and Mitch Joel to Dan Martell and Amielle Lake. And we believe the concept – a morning of a keynote and panels, followed by eight workshops – is the right content mix.

As well, it’s also been rewarding to see that the decision to hold meshmarketing was the right one – people are still looking for insight into what to do when it comes to digital marketing and, as important, how to do it.

For those of you attending the conference, things kick off at 6 p.m. on Wednesday at The Drake Hotel (Underground) with a pre-party featuring the artwork of Hugh MacLeod.

See you there!

Note: If you haven’t registered yet, you can do so here.