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meshmarketing

Nov 16
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A Focus on Social Media Measurement

By meshmarketing

One of the keys to doing social media is monitoring and measuring activity. It’s the only way that companies can tell whether their programs are working and, if not, what needs to be tweaked, improved and overhauled.

It goes without saying that we’re excited about Chris Abraham, president and CEO with Abraham Harrison, doing a social media measurement master class.

Chris will provide real-world insight into how to effectively use these tools is gaining traction as companies look for ways to engage, have conversations and build relationships, while getting a handle on the return on investment.

Nov 15
Love0

The Rise of “Social TV” — What Does It Mean For You?

By meshmarketing

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

Watching television used to be a simple exercise: grab the remote, sit on the couch, select a channel, and then watch whatever was on (in the bad old days, you had to actually get up the change the channel). For content-makers, it was simply a matter of creating shows and then convincing the networks to broadcast them. Today, however, television is a completely new experience — not only are there thousands of channels, but we have seen the arrival of time-shifting and the arrival of “social viewing,” thanks to Twitter and other tools like the iPad and Internet-connected set-top boxes.

Watching TV is now an experience that can take place at any time, and can be shared with family, friends and communities regardless of their physical location. While the couch potato hasn’t gone extinct yet, more consumers clearly want to participate and engage with the shows they watch. What impact will this have on the television market and on marketers that have been using the same advertising model for the past 60 years? What are the key trends in social TV, and what are the opportunities and challenges that it offers as a delivery and consumption medium? How should companies be adapting to take advantage of it?

Those are some of the topics we’re planning to address with our panel at meshmarketing, which includes Dave Bullock, CEO and co-founder of Live Hive Systems — which designs and creates TV-related games and events; Francois Bedard of Plan B Development, a consulting firm focused on the future of TV; and Jonathan Savage, the vice-president of digital media at Score Media Inc. Come and join us!

Nov 15
Love0

The Digitization of Retail

By meshmarketing

While e-commerce has been around for more than a decade, the marketplace continues to evolve and become more interesting as new technologies continue to emerge. This has provided new opportunities for retailers to do business, and new ways for consumers to purchase products and services. Among the most exciting technologies are location-based services that match a consumers’ needs to their location, and group-buying services that leverage social media.

To provide some insight into what’s happening on the retail landscape and, as important, where the marketplace is heading, we have put together a panel that will address the needs of retailers looking to move into new markets, consumers that want to make purchases in different ways, and marketers looking to reach consumers.

Our panels’ speakers include:

– Chris Nguyen, co-founder of TeamSave.com, a Toronto-based startup looking to take advantage of the growing interesting among consumers in group-buying services.
– Marla Erwin, interactive art director with Whole Foods Market, which has leveraged the Web and social media in a significant and successful way.

Among the topics to be covered by the panel are the potential of location-based marketing, and the impact that high-speed networks and smartphones will have on mobile commerce. What’s the potential of location-based services, and what are the downsides? Is mobile commerce going to become a major trend and, if so, what are retailers doing to make sure it resonates with consumers.

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