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Here’s Why You Should Attend meshmarketing

By meshmarketing

Let’s face it, there are lots of conferences going on so people have plenty of options. So why should you come to meshmarketing on Nov. 15 in Toronto? Here are a few reasons why meshmarketing is worth your time and money.

1. The programming is first-rate and features top-notch speakers: At the core of what we do with meshmarketing (and mesh) is spend lots of time focused on content and speakers. We spend hundreds of hours deciding what topics to cover and who should be invited to do our keynote presentations, panels and workshops.

For us, programming is the foundation of what we do and the value we offer. It’s one of the reasons why we don’t accept speaker submissions. To us, the process of curating and selecting speakers is crucial so we depend on our experience and networks to source speakers who can bring it.

As important about the people who we invite present is they don’t just speak and go. Instead, they stick around, connect, engage and participate in the event. At the last mesh, for example, I had a great lunch-time chat with David Armano.

2. Food for thought and hands-on sessions. meshmarketing kicks off with keynote presentations that provide context, perspective and insight about key industry trends and issues from people in the eye of the hurricane. The afternoon is devoted to panel and workshops that are hands-on, interactive and engaging. As much as they designed to deliver information and insight, the goal is to have attendees do business differently or better when they go back to work. Our panels and workshops are designed to get the “dirt” from people in the trenches in an environment in which questions and discussions are encouraged, and real-world experience is shared.

3. The opportunity to network with people from different sectors: As much as we deliver great content, we also recognize part of why people come to a conference is networking opportunities. It’s the reason we have healthy gaps between each session, why lunch features big round tables that encourage people to engage, and why our post-event socials are so important. Another thing that makes our events different from a networking perspective is attendees come from a wide variety of sectors, which means you’re bound to meet someone new who can offer perspective and thought you may not have heard before.

4. Great value: Whether you work for a large company, a start-up or run your own business, each dollar counts so we price our events so they’re accessible and offer a solid return on investment. And to encourage students to attend, we offer amazingly low ticket prices. The value of meshmarketing and mesh ticket includes a great venue, excellent food, swag and a good group of out-of-town speakers, many of whom have never been to Toronto before. For example, Klout.com’s Joe Fernandez is one of our keynote speakers. For anyone interested in influence and influencers, Joe would be a perfect excuse to come to meshmarketing.

If we have convinced you of the value of meshmarketing, it’s easy to buy a ticket. And if you purchase one by Oct. 21, you’ll get the early-bird ticket price of $489.

 

 

 

meshmarketing keynote: Greg Hounslow

By meshmarketing

When we were looking at keynote speakers for meshmarketing, Greg Hounslow from WestJet jumped into the spotlight based on how the Calgary-based airline has used social media to build a vibrant and engaged community and extend its strong customer service reputation.

WestJet’s pro-active use of social media was illustrated in the wake of a deadly swamp gas explosion at a Mexican resort.

To communicate with customers in Mexico, WestJet used its Facebook Page and Twitter to provide information, updates and contact information. What was interesting was that WestJet didn’t issue any press releases.

Here’s where to purchase tickets to meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Early-bird tickets are $489, a $100 discount.

Links:

WestJet’s Web czar has customers a-Twitter (Globe & Mail)

How to Win with an Airline Twitter Strategy (TNooz)

– Greg Hounslow (Twitter), (LinkedIn)

 

 

meshmarketing keynote: Joe Fernandez

By meshmarketing

When you think about influence and influencers, it is hard not to come across Klout, which has become the most known service to identify influencers and, as important, quickly get your own influence “score”.

Klout’s origins have much to do with Fernandez having jaw surgery in late-2007. While recovering, he spent a lot of time on Twitter and Facebook to communicate. The more he used these services, the more he realized how much clout his opinion had with other people who trusted his opinion.

As the market leader, it is not surprising to see that Klout has its fair share of fans and critics.

Truth be told, it is still early days for the influence/influencer marketplace so it will be interesting to hear from Joe, who kicks off meshmarketing ’11 on Nov. 15, about how Klout plans to execute on its stature, why influence has become so important to so many brands and organizations, and why people are so obsessed with their Klout scores.

Here’s where you can buy tickets for meshmarketing, which happens at the Allstream Centre in Toronto. Early-bird tickets are $489, a $100 discount off the regular price.

Links:

Buffer App Blog: Eight Facts and Figures About Klout You Might Now Know
eConsultancy: Klout Only Matters if You Say it Does
Mashable: Klout Adds Google+ to its Social Scores