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meshmarketing

Nov 03
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Thank You meshmarketing Sponsors!

By meshmarketing

A key goal for mesh has been to create a Canadian forum where people could discuss what’s next online, and how that is changing the way we live, work and play.

Our partners have let make mesh a national conversation. Yahoo! And Desjardins were quick to lend their support to Calgary, Edmonton and our up coming Dec.5 event in Vancouver.

You would be hard-pressed to find a conference that appreciates its sponsors more then mesh so we’d like to say thank-you to those who have made this journey possible!

CIRA has been a key part of mesh. The .ca domain is like a Canadian flag that says you believe in a safe, secure and trustworthy experience.  We, at mesh, are honoured they have chosen mesh as a key way to engage the Canadian online community.

Chevrolet is another partner supporting mesh on a national level.  While we might fly to get to some of these places, we drive a Chevy! In fact, if you can’t find Mathew Ingram on November 15, it’s possible he is still circling the block in his wickedly cool Volt, courtesy of our friends at GM.

Marketwire + Sysomos is the newest partner to mesh on a national level.  Their focus on integrating traditional media and digital and social environments to drive more meaningful conversations couldn’t align better with what the core messaging at mesh is all about.

We are also very excited to welcome Entrinsic to meshmarketing, an amazing sponsor that joined us at mesh11 last May. Entrinsic is a corporate social media agency run by Eli Singer, a long-time participant in Toronto social media and unconference scene.  Eli and Entrinsic are producing Social Media Week Toronto on Feb. 13-17, 2012.

When we were in Edmonton, we partnered with MiniGroup, and we’re excited to bring them to meshmarketing. Minigroup is a private platform that lets you share the right stuff with the right people without intrusion from strangers, friends-of-friends, or search engines…all from a single account. Welcome to Toronto MiniGroup!

While the content at mesh why we sell out every year, we know, secretly, you all love the snacks and swag mesh is so well known for! Please show our sponsors some love on Nov. 15,. We can’t wait to see you all there!

Nov 02
Love0

meshmarketing panel: social media beyond monitoring

By meshmarketing

Panel: Gaining wisdom, insight and intelligence from social media monitoring

Speakers: Patrick Gladney, Social Media Group, and Scott Lake, Swix

What’s it about: In many respects, social media monitoring is table stakes for most companies. Given the growth of the landscape, companies need to know what’s being said about their products, services, brands, competitors and industry, where the activity is taking place, and who’s leading the conversations.

But what happens after the social media data has been aggregated, filtered and presented? What do companies do with it so they gain the insight needed to make strategic and tactical changes?

Why you should attend: This panel is focused on answering the question “Now what?” so people can get a better grasp on what how they gain wisdom, insight and intelligence from social media monitoring.

Here’s where you can find more information about the speakers and schedule for meshmarketing, which happens on Nov. 15 at the Allstream Centre in Toronto. Tickets can be purchased here.


 

Nov 01
Love0

meshmarketing presentation: Hiten Shah

By meshmarketing

Presentation: The Magic of Metrics

Speaker: Hiten Shah, CEO/co-founder, KISSMetrics

What’s it about: These days, data rules the roost on the Web. The more data that can be collected about your users and how they behave, the better you can serve their needs with the right content, offers and advertising opportunities. But how does a company approach the mountains of data being collected? How do they make sense of it to make better strategic and tactical decisions?

In this presentation/workshop, Hiten Shah will provide hands-on insight about how to identify, understand and improve the metrics driving your business. Hiten will covers areas such as conversion rates and funnel paths, how to look at your traffic sources to get information about things such as signups conversations, upgrade conversions and referrals, and offer ways to answer questions about how Web site visitors and customers are using your Web site or application.

Why you should attend: For a growing number of business, data can’t be ignored. It needs to be collected, filtered, analyzed and provide strategic and tactical insight. This presentation is for anyone who wants real-world insight into how to leverage data.

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