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meshmarketing

Nov 10
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meshmarketing panel: Big Data

By meshmarketing

Panel: Data Here, There and Everywhere. Analyzing and Leveraging Big Data

Speakers: Rod Smith (IBM) and Joe Fernandez (Klout). Moderated by Stuart MacDonald.

Why this panel? For many companies, data can be one of their most valuable assets. The insight and intelligence provided by data can provide a company with a wealth information to make strategic and tactical decisions to meet the needs of customers, attract more business and drive sales. The challenge for many companies, however, is effectively dealing with the wealth of data being collected so it can become a valuable asset as opposed to a lot of data.

This panel will give you insight into how to measure, analyze and leverage the growing mountain of data to make smarter strategic and tactical decisions. It will also focus on the most relevant metrics the best approaches and tools to use.

Links:

– A Conversation with IBM’s Mr. Big Data (InfoWorld)

– IBM Makes Big Data Easy for the Little Guy (GigaOm)

– Big Data, Bigger Brains (Klout)

Tickets to meshmarketing, which happens on Nov. 15 at the Allstream Centre, can be purchased here. Here is the complete schedule and list of speakers.

Nov 09
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meshmarketing panel: social media in the trenches

By meshmarketing

Panel: Social Media in the Trenches

Speakers: Gail Gabrielle Ordogh (Real Sports), Sheldon Levine (Sysomos) and Dorothy Steel (Ontario Ministry of Economic Development and Innovation). Moderated by Michael O’Connor Clarke

Why this panel? For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines who can provide real-world insight into how to leverage social media to drive awareness, engagement, customer service and sales. Learn from people who work in the social media trenches every day how they do their jobs, approach different situations and achieve corporate objectives while using the right tools to be as efficient and productive as possible.

Some of the questions to be addressed include:

–          Why is it important to your organization to incorporate social media in your communications plans?

–          What has been your biggest challenge to date with social media use?

–          What advice do you have for organizations nervous about making the leap into social media?

–          Talking about social media measurement, what’s most important to you?

–          Of the other organizations, brands and companies you’ve seen working in this space, are there any whose social media efforts you particularly admire? Why?

–          Of the social media platforms in use at your organization, which is most important to you strategically? Personally?

–          Where does GooglePlus fit within your plans for 2012? Watch and learn, evaluate, test, actively implement, or ignore?

–          Speed seems to be a constant topic within social media. How fast do you think an organization needs to respond to audience comments, questions or complaints?

 

 

 

Nov 07
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Is There Room for New Social Media Players?

By meshmarketing

The Panel: Is there Room for New Players within Social Media?

The Panelists: Steve Rubel and Dave Kerpen with moderator Mathew Ingram.

Although there are thousands of social networking services, the landscape is dominated by a small handful of players: Facebook, Twitter, LinkedIn and perhaps Google+.

The question is whether there is room my new entrants. For all the talk about Diaspora and, mostly recently, Unthink, there hasn’t been a new kid of social block of any significance in the past few years with the exception of Google+, which is supported by Google’s digital dominance.

What would it take for a new player to establish a strong foothold? What would a new service have to offer and how would it have to market itself to capture the attention of social media users who are increasingly reluctant to wander from existing services? And what should brands do when a new service appears on the scene? Should they jump onto the bandwagon or wait on the sidelines until they know the new service has traction? Come see Rubel and Kerpen provide insight into the competitive social media landscape.

Tickets for meshmarketing can be purchased here. Information about the speakers and schedule is here.

 

 

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