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meshmarketing

Nov 17
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Mesh marketing 11: Klout, WestJet and three guys named Mark

By meshmarketing

Well, mesh marketing 2011 is in the can, and it was a pretty fun-filled show — the highlight for many (according to the Twitter stream) was Marcus Sheridan, also known as @thesaleslion, who joined us all the way from Virginia and preached the gospel of selling via the web in a packed presentation room at the end of the day. Marcus was also on a panel in the morning with another Marcus — Marcus Wilson of IdeaPaint — and our own Mark Evans as moderator, talking about the role of content marketing in online sales.

The day kicked off with a keynote chat between Stuart MacDonald and Greg Hounslow, who handles social media for WestJet and told an astonished crowd that he used to single-handedly run the airline’s Twitter account and its Facebook page, although he has help now. And in addition to the Marcus-Marcus-and-Mark panel, we had a one-on-one with the guy everyone loves to hate (but not really) — Klout CEO Joe Fernandez, who made a lot of users mad when the online-influence ranking service changed its algorithm and everyone’s score dropped.

We also had a conversation with Steve Rubel — vice-president of digital strategy for Edelman, the world’s largest independent public relations agency — and Dave Kerpen, who runs a social consulting firm called Likeable based in New York (and was also a one-time contestant on a reality show called Paradise Island). That panel talked about the benefits and disadvantages of Facebook, Google+ and Twitter, and whether there is room for another social network in most people’s lives.

Other panels and presentations included one looking practical tips for social media in the trenches — with Gail Gabrielle Ordogh of Real Sports, Sheldon Levine of Sysomos & Dorothy Steel from Invest Ontario, as well as a panel on the future of search with Kunal Das from Microsoft and Krista LaRiviere from gShift. We also had one that talked about how luxury brands are using the web and digital marketing, with Joanna Track from Dealuxe, Felicia Yukich from Four Seasons and Jason Lonsdale from TAXI.

Our keynote speaker Joe Fernandez from Klout was also kind enough to sit in on a panel about “big data” and the potential it has for marketers, along with Rod Smith (one of the original creators of IBM’s Watson supercomputer). And another of the afternoon’s panels looked at what life might be like in a “post-desktop world,” with Benjie Levy of Score Mobile, Nina Sohi from Blu Trumpet and Andrew Osis of Poynt. We also had a conversation with Scott Lake of Swix and Patrick Gladney of Social Media Group about the benefits of social analytics and how to tell what data is important to you and your business.

Thanks again to everyone who came and meshed with us — on to Vancouver!

Nov 14
Love0

meshing with SMG!

By meshmarketing

Things are about to get a little mesh-y this week, and over at SMG we’re really excited about it!

SMG is proud to sponsor and be a part of meshmarketing, intermingling with some of the brightest minds in the industry and sharing some of our know-how along the way. What have we learned this year? First, that listening really pays off, especially online.

As a member of the meshmarketing panel: social media beyond monitoring , SMG’s Patrick Gladney, Director and Group Head – Research and Insights, will guide you through social media monitoring and what to do once you know what’s being said about you online.

What else have we learned?

That partnering with a top traditional media monitoring service not only adds value but allows for us to offer clients a complete multi-channel monitoring service.

That’s why we are so excited to announce our new partnership with Canada’s leading media monitoring service FPInfomart, a division of Postmedia Network Inc.

What can our clients expect from this new venture? A complete holistic view of the communications landscape that is unmatched in the marketplace, enabling them to understand and act upon what’s being said in any channel.

Want to learn more? Visit www.socialmediagroup.com or call us at 416.703.3764

We look forward to seeing you at the conference, catching up and hearing all about what you’ve been learning too.

Nov 14
Love0

meshmarketing: A Preview

By meshmarketing

Months in the planning, meshmarketing is happening tomorrow at the Allstream Centre.

This is the third meshmarketing, which was started after people who attended the marketing stream at mesh asked for more in-depth and tactical sessions. They wanted to hear from speakers who could provide them with tangible and action-able insight and information to do their jobs better or differently.

With speakers coming from across North America, we have put together a line-up with expertise in digital marketing, content marketing, social media, mobile, data and influence discovery.

meshmarketing kicks off with a morning of thought-provoking discussions that features Stuart MacDonald in conversation with WestJet’s Greg Hounslow about the importance of community, while Mark Evans will sit down with IdeaPaint’s Marcus Wilson and Marcus Sheridan (aka The Sales Lion) about the growing focus and value of content marketing.

After lunch, Klout.com’s Joe Fernandez will provide some insight into why influence and influencers have become such an intriguing, interesting and controversial part of the digital and social media marketing landscapes. Anyone who has a Klout score, particularly those who their scores drop recently after Klout adjusted its methodologies, will no doubt be interested in learning more about the influence world by Fernandez, whose company finds itself within the eye of the hurricane.

Then, meshmarketing gets down and dirty with eight interactive and hands-on sessions and workshops that will provide people with what they need and want to change how they do business. It’s a chance to hear from not only experts but people in the trenches about what’s happening, what’s over the horizon and what businesses need to do and think to stay competition amid an ever-changing landscape.

Unlike other digital marketing conferences that focus on big picture/big thought issues, meshmarketing has been created for people who do digital marketing but looking for new approaches, tools, techniques and ideas on how to do it better, smarter, faster or more successfully. As well, a key part of coming to meshmarketing is being able to network and connect with not only people within your industry but people who work in other sectors who can offer a new or different perspective.

Tickets for meshmarketing are still on sale. Here’s where you can check out the schedule and the speaker line-up.

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