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The Early-Bird Special Ends Today

By mesh11

Did you know that April is the 110th day of the year? Of that it’s National Pineapple Upside Down Cake Day?

It’s also the last day to take advantage of the early-bird special for mesh. There are now 14 hours left to jump on the deal that will save you $100 off the regular $639 ticket price. That works out to about 25 pineapples, which is a lot of pineapples no matter how you slice it.

Regardless of whether take advantage of the early-bird special or whether you pay the regular price of $639, you’ll get great value from mesh ’11. We’ve got a terrific line-up of speakers, led by our keynote presenters: Jeff Jarvis, Mark Surman, Ron Diebert and Gabe Zichermann.

We’ve also got more programming – 40% more than the first mesh in 2006 – given the move to the Allstream Centre has provided us a lot more space. This includes an expanded number of workshops in each stream. It means the biggest challenge may be selecting the sessions that you want to attend.

Looking forward to seeing you at mesh on May 25 and 26. You can buy tickets at the mesh Web site.

 

 

 

 

 

Mesh 2011 Speaker Spotlight: Tony Burman, Al Jazeera

By mesh11

A year or two ago, many people in North America had likely never heard of the Al Jazeera network — or if they had, they probably thought of it as an Arabic TV channel that was primarily devoted to demonizing the West. Thanks in part to the uprisings in Tunisia and Egypt and Libya over the past six months, however, millions more have not only heard of the network but turned to it for the authoritative version of events in those countries. And a big part of the network’s success is due to Tony Burman, the former head of the CBC who joined the network in 2008 and is now head of strategy for Al Jazeera in The Americas.

In an op-ed piece in The Toronto Star, Burman said that the revolutions in the Middle East provided Al Jazeera with the modern equivalent of the “CNN moment” during the Gulf War that cemented the all-news network’s place in the media firmament. According to Burman, traffic to the network’s live online streaming of its coverage climbed by more than 2,500 per cent in a single week in February, with about 60 per cent of that coming from the U.S. In that same period, an estimated 7 million Americans watched 50 million minutes of AJE coverage. Al Jazeera provided its content to cable and satellite systems around the world, and also released much of its footage and photos with a Creative Commons license so that websites and other sources could make use of it.

In a special one-on-one session at mesh 2011, we’ll be talking with Burman about the incredible rise of Al Jazeera and what it says about the future of both television and media as a whole. As long ago as 2006, Burman said: “More than ever, audiences are determining how the media will evolve. They want news, information and much of their media on their terms on a variety of platforms — whether TV, radio, newspapers, laptops, personal organizers, cellphones or iPods. And they want a genuine two-way relationship with their content-providers that is more than simply sitting back and absorbing…. They want to respond, engage and create — to be contributors, not merely consumers.”

During his time as Managing Director of Al Jazeera English, Burman directed the network’s growth in North America — including the launch of the channel in Washington D.C., the first major market to carry AJE in the U.S. — and the worldwide audience reach for AJE more than doubled 100 million households to 220 million. In his current role, he oversees AJE’s efforts to expand its reach and reputation in the U.S. and Canada. Before coming to Al Jazeera English, Tony was editor-in-chief and executive director of the Canadian Broadcasting Corporation for nearly eight years, and prior to that spend three decades at the CBC as a news and documentary producer in more than 30 countries.

Spotlight: Laura Fitton – Marketing on Twitter

By mesh11

Despite Twitter’s explosive growth in recent years, we’ve never had a session at mesh devoted to Twitter. In hindsight, it seems strange given we’ve covered so much social media ground and explored a variety of angles.

This year, however, we’ve addressed the Twitter “gap” by inviting Laura Fitton to do a super-panel about how brands can effectively leverage Twitter.

We’re excited Laura is coming to mesh because she not only talks the talk but walked the walk by launching oneforty, a social business site that helps large and small companies find the tools needed to coordinate and optimize their social media activities.

Laura’s appearance at mesh is particularly timely because an increasing number of companies are starting to move from the “enthusiast” stage about social to scrutinizing what they’re getting from social media services such as Twitter and Facebook. We’re looking forward to Laura providing her insight into how business can leverage social media in a better, smarter and more effective way.

For more on Laura, check out this interview she did with Dan Martell on the Flowtown blog last year.

Here’s a recent video interview in which Laura provides four points about using Twitter for business.