mesh news Archives - Page 8 of 67

Apr 06

Spotlight: Gabe Zichermann, mesh ’11 Keynote

By mesh conference mesh news, mesh11

There’s an old adage in the entertainment industry to always leave them wanting more.

This was not Gabe Zichermann’s intention at the meshMarketing conference when he had to cut short his presentation, “The Future of Marketing is Gamification”, to catch a flight back to the U.S. There was so much interest and excitement from people who were in the room and those heard about it afterward, it made total sense to invite Gabe back to Toronto for mesh ’11 as our marketing keynote on May 26.

As one of the world’s experts on gamification, Gabe has established himself as one of the leading voices exploring the connection between the power of games with brand and marketing strategies. As much as people have embraced the Web, there are still major challenges motivating and managing their behaviour and activity. Gamification is one approach addressing the psychology and habits of the online user.

Gabe’s most recent book, “Game-Based Marketing”, received critical and industry acclaim. His next book on game mechanics is a detailed technical look at architecture and implementation.

For a taste of Gabe’s keynote, check out this Google Tech Talk.

Nov 17

Love0

Spotlight: Kyp Canada

By alicia mesh news

My first conversation with Dr John Reeves, Managing Parter at Kyp Canada began with “When can we meet? You need to SEE this to understand it!” He could not have been more correct–and you, too, will understand what we are talking about on November 17th at meshmarketing when you check-in at registration and pick up, what most certainly has to be, the coolest conference badge a mesh conference has ever seen.

Kyp is a “phygital” marketing agency that creates compelling physical solutions that seamlessly bridge customers to profitable digital relationships. By appealing to a combination of senses, their patented designs, formats, and technologies create intrigue – compelling people to interact with physical content and tools prior to launching into personalized online experiences.

Their digital bridging technologies including; iKyp webkeys, ScanLife’s mobile barcodes, and Sony’s eBridge CD / DVDs, allow for 1:1 customer targeting and customization – equating to both enhanced and measurable campaign performance. Their approach is grounded in consumer psychology and has been refined through the creation of phygital solutions for an impressive list of leading global brands including Verizon, P&G, Astra Zeneca, Sony, Audi, Pfizer, Shell, and O2.

Kyp will be giving away some great prizes via the exciting digital connection their badge offers, so make sure you drop by their sponsor display area to “plug in” and see if you could be a winner. Connect with them @KypCanada

Nov 16

Love0

The Rise of “Gamification” and What It Means

By mesh conference mesh news

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

Have you ever competed to win a badge in Foursquare, or tried a trivia game online and won prizes? Then you have experienced what many are calling “gamification,” a trend that Gabe Zichermann says is fundamentally rewriting the rules of engagement for consumer marketing. From Foursquare to Farmville and Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers to drive engagement with customers.

But what does this mean for “traditional” marketing and how do you leverage this trend in your brand and engagement strategies? Moreover, how do we measure success, and how does the new discipline of “analytical marketing” help you be competitive in this new era? Find out more in this in-depth interview with Gabe Zichermann, author of the book “Game-Based Marketing” and chair of the Gamification Summit.