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Marketing Keynote: Bonin Bough of Pepsi

By mesh news, mesh09

It’s all well and good to talk about the potential of social media and the digital realm, but who is actually doing something about it?

Bonin is.

As the Global Director of Digital and Social Media at Pepsi, his job is to figure this stuff out and deliver a return for the many Pepsi brands out there. And he knows his stuff: prior to running this area for Pepsi he was EVP of Interactive for Weber Shandwick and a Professor of Online Media at NYU.

While we are sorry that our previously announced keynote is being called away unavoidably, if taking the digital channel from the world of potential to the world of results matters to you, you won’t to miss my Keynote Conversation with Bonin Bough on Day 2 of mesh09.

Haven’t registered yet? Do so here.

The meshU/mesh Party Plan

By mesh news, mesh09, meshU

As much as meshU and mesh are about the great speakers, thought-provoking keynotes, panels and workshops, and opportunity to mesh and network, it’s also important to celebrate and socialize.

On that note, here’s the “Party Plan” for meshU and mesh:

April 6

meshUp
The beer o’clock at the Drake Hotel brought to you by meshU and StartupNorth

Time: 6 p.m. to close
Where: The Lounge & Dining Room
Drake Hotel, 1150 Queen St. West (Click for map)

Everyone is welcome. Space is limited. There is no charge for this event.

Please note: As a participant in meshU, your package includes a complimentary drink ticket that you can redeem at the Drake Hotel.

Thanks to our hospitality sponsor and host: Drake Hotel

April 7, 2009

The Social
Hosted by: Hyndman | Law
Time: 5 p.m. to 7 p.m.
Where: The Atrium, MaRS (private function for mesh09 participants)

mesh after-party at The Mod Club
Thank you to our sponsor Social Media Group

Time: 8 PM – close
Where: The Mod Club (Map)
722 College St.
College & Crawford
http://www.themodclub.com/

mesh09 participant: included in registration price (present your name badge at door to access event free of charge)
Transportation to The Mod Club will be provided by Expedia.ca.

Ticket Price (at door): $15 (Net proceeds to benefit a local charity)

We’d like your input. Please vote on your charity of choice from the list below. We’ll name the charity selected by you next week. Submit your vote by April 1 by sending an e-mail to info@meshconference.com

Daily Bread Food Bank http://www.dailybread.ca/
Habitat for Humanity
Little Geeks
Love of Reading
War Child

April 8, 2009
mesh09 wrap party
Sponsored by Edelman Digital
Time: 5 p.m. to 7 p.m.
Location: TBA
Transportation will be provided by Expedia.ca.

To purchase tickets for meshU, register here. For mesh, register here.

Would You Like to be a Friend of mesh?

By mesh news, mesh09

One of the new things we launched for mesh ’09 was the Friends of mesh program, a user-friendly way to get involved as a mesh sponsor.

We’re started to see a growing number of inquiries of what’s involved so here are the details:

For $1,500, you get a ticket to mesh, your logo on the mesh Web site and on screen at the conference, as well as an invitation to only VIP social function. You can register here.