mesh news Archives - Page 16 of 67

Aug 06

Pulling the wraps off meshmarketing

By mesh conference mesh news, meshmarketing

Since we launched mesh in 2006, the Web has clearly had a major and, in many cases, disruptive affect on many businesses.

Perhaps one of the most impacted are the advertising and marketing worlds as the Web has become an increasingly relevant, valuable and convenient way for consumers to not only get information about products and services but engage in conversations between themselves and the companies selling these products and services.

The Web has changed the marketing/advertising dynamic and the relationship between companies and consumers. And it will continue to do so as more advertising dollars flow online, and more tools and services are introduced to drive deeper, different and more engaged conversations with consumers.

Given all these changes and the enthusiasm about the marketing stream at mesh, we realized there was a strong appetite to provide more perspective, insight and practical advice for marketers and advertisers.

So, we decided to create meshmarketing, a one-day event on Oct. 22 at Circa in downtown Toronto focused on insights, tools and tactics to help marketing and advertisers win customers’ hearts and minds, online.

We are excited to announce that artist, blogger, writer and marketer Hugh MacLeod will be our keynote speaker. Best known for his cartoons, Hugh has also captured a lot of attention for his ideas about how the Web is impacting advertising and marketing. Stay tuned for more information about special events that will showcase Hugh’s art.

You can get more information about panelists and workshop presenters on here. We’ll be announcing additional speakers within the coming weeks. The schedule page can be found here.

Ticket for meshmarketing are now on on sale.

May 27

Love0

mesh Debate: A Conversation about Copyright

By mesh conference mesh news

Last week, the Conference Board of Canada published a report titled “Intellectual Property Rights in the Digital Economy”. A few days later, Dr. Michael Geist, a University of Ottawa professor and the Canada Research Chair in Internet and E-commerce Law, and a past mesh keynote, blogged about the report, asserting that it plagiarized the International Intellectual Property Alliance, the primary movie, music and software lobby in the U.S.. Dr. Geist also challenged the conclusions of the report and two other reports on intellectual property released by the Conference Board at the same time (see follow-up posts here).

The Conference Board rejected Dr. Geist’s characterization of the Digital Economy report, and says it stands by it.

At mesh we’re deeply interested in the role of intellectual property laws in the development of the Web and the role it plays in our society. Several keynotes and panels in past meshes have studied these and related issues, and we’re committed to supporting a healthy and vigorous public discussion about the proper role of intellectual property laws in Canadian society. We think this situation presents a great opportunity for furthering that discussion by studying the two core propositions of the Digital Economy report:

1. Canada’s copyright laws are lax, making it a haven of unauthorized file sharing

2. Strengthening copyright law is necessary for the development of a vigorous digital economy

To encourage a healthy, spirited and constructive dialogue, mesh is offering to host a debate on this issue. We’re asking the Conference Board to send two of the report’s authors to join in that debate – one to take the affirmative side of each of those two propositions. Representing the “No” side of these propositions will be Dr. Geist, and Mike Masnick, the founder of Floor64 and the Techdirt blog. Both are long-standing friends of mesh and well respected for their valuable contributions to public discussion of these issues.

This debate will be held in Ottawa, at a time and place to be determined after consultation with the participants. We’ll be announcing further details of the debate as we have them. If you’d like to be notified as news is released, please subscribe to the mesh blog, or give us your email address and we’ll contact you.

We think these are profoundly important issues, and hope you will help us get the word out by forwarding this link to anyone you know who might be interested. Please stay tuned for more news, and join us if you can!

May 13

Love0

We’re Pleased to Announce…meshmarketing

By mesh conference mesh news

We are pleased to announce a new event we’re calling meshmarketing on October 22 in Toronto.

meshmarketing is a one-day event focused on insights, tools and tactics to help you win customers’ hearts and minds online — through a combination of great keynotes, “show and tell” presentations and in-depth workshops.

General admission is C$489 + GST. Get your ticket here.

At meshmarketing, you will interact with digital marketing thought leaders, connect with peers and prospects, and get a better understanding of the impact that new developments online will have on your strategy and your job. Together, we’ll discuss best practices and the successful use of social media, online marketing, mobile marketing, search, video and word-of-mouth.

meshmarketing brings together people who are passionate about the potential of the Web to change how we live, work and play. This day is not just about presentations from the stage. Like our other events, meshmarketing will be a highly interactive experience where we will continue the dialogue and explore the next generation of ideas, leaders and companies.

Who should attend? Marketers, digital agencies, PR practitioners, communication professionals and anyone passionate about marketing and the web.

You’re spending more and more of your budget building your business using the Web. But are you making the right calls? Is display the way to go? What about search? Social media? Community? Video?

You know that word-of-mouth is one of the most powerful tools you and your company can use to spread the word about your product(s) or service(s), and the Web is like word-of-mouth on steroids. What’s working and why?

Within minutes, fans can spread the news of a new service or feature across thousands of blogs, Facebook groups, Twitter updates and Web forums. What people think about your brand or company is influenced in a split-second. Unfortunately for some companies, that same power can spread bad news just as widely and just as quickly.

Come to meshmarketing to sort through the noise so that you can benefit from the former and handle the latter.

meshmarketing is where you get ahead.

If you’re interested in participating in this event as a sponsor, please contact sponsors@meshconference.com.