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Apr 26
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mesh’s Marketing Keynote: LinkedIn VP International Arvind Rajan

By mesh news, mesh10

There’s little doubt that marketing is a dramatically changing landscape these days. But among shifting audience loyalties, the relentless growth of digital, the true emergence of wireless, and the always-connected generation, one thing remains constant: marketing today is all about connecting.

Be it connecting with an audience, connecting via technology, connecting with like-minded others or connecting with a feeling, connecting is becoming the overarching theme of marketing in the 21st century.

Given this, who better than Arvind Rajan, VP International of LinkedIn, to be the keynote conversation of the marketing stream at mesh10? Arvind has been in the world of grassroots or connection marketing for many years, and through his role leading LinkedIn’s International efforts is – literally – at the hub of their growing ecosystem which makes personal and business connections possible.

A very engaging and knowledgeable speaker, Arvind will kick-off the marketing stream on Day Two of mesh10 on May 19th. Don’t miss it.

Tickets for mesh can be purchased here.

Apr 15
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meshU Speaker Spotlight: Sean Ellis

By mesh news, meshU

When the opportunity to have Sean Ellis do a workshop at meshu presented itself, let’s just say we were stoked.

Sean is extremely well-respected within the start-up community and his blog, Startup Marketing Blog, has a large following.

Ellis just doesn’t talk the talk; he also walks the walk. His resume includes leading the marketing from launch to IPO at LogMeIn and Uproar. He also helped bring the popular Xobni service to market as its interim VP, Marketing.

Sean is now founder and principal at 12in6 Inc., which has helped startups such as Dropbox, Eventbrite and Lookout (Khosla Ventures) transition to high growth companies.

Sean is one of the four people doing workshops within the meshU management stream. If you’re a startup, and looking for insight and advice on how to go from zero to 60, you’ll definitely want to catch Sean’s workshop.

Here’s where you can purchase tickets to meshU.

Sean Ellis at Lean Startup Circle Meeting from David Binetti on Vimeo.

Apr 05
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mesh media keynote: Chris Thorpe

By mesh news

We’re pretty excited about having Chris Thorpe do the media keynote for mesh 2010. Chris comes to us from The Guardian, one of Britain’s leading newspapers, where he is the Developer Advocate in charge of the paper’s Open Platform. This puts him at the forefront of one of the most fascinating frontiers in the media industry: namely, the transformation of traditional media entities such as newspapers into digital-information services that distribute their content in a variety of different ways online. And sometimes that involves experimenting too: an offhand remark during a lunch presentation by Clay Shirky, for example, recently led to the creation of a “ChatRoulette for news” called Guardian Roulette.

The Guardian’s Open Platform is based on an open API (i.e, application programming interface) similar to that provided by Google, Twitter, Facebook and other companies provide, which allows developers and programmers to use The Guardian’s content in a variety of ways, and build it into third-party services at no cost. The New York Times also has an open API, but it only provides access to a small part of the text in each story, whereas The Guardian’s provides the full text of every story.

In a blog post last year, British MP Tom Watson wrote:

I’m not bowled over much these days. But Guardian Open Platform is a chasmic leap into the future. It is a work of simplistic beauty that I’m sure will have a dramatic impact in the news market. The Guardian is already a market leader in the online space but Open Platform is revolutionary. It makes all of their major competitors look timid. Governments should be doing this. Governments will be doing it. The question is how long will it take us to catch up. (British MP Tom Watson)

Chris gave a presentation last year at the Future of Web Apps conference, which is embedded below, in which he talked about how The Guardian’s use of an open platform is “building the stacks of a mutualised newspaper.”

Building the stacks for a mutualised newspaper

There’s also an interview with Chris here:

Interview with Chris Thorpe (The Guardian) from Publishr on Vimeo.

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