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Spotlight: Hover.com

By mesh news

When people are passionate about the services and products they offer it comes across in everything they do–meet Michael Goldstein, VP of Marketing for Hover, one of our partners for meshmarketing.

When discussing what Hover does, Michael shared a tweet with me that seemed to sum it all up, “Moving to @Hover from was like walking through a dirty closet & finding Domain Narnia; clean, simple, no tricks, no up-selling.”

Here’s how they do it. . .they have smart, simple tools. Their goal is to make every function, from renewing a domain name to changing a password, as intuitive and easy as it can be.  Minimal cross-sell. They help their users get their tasks done quickly and easily.  They have a large, growing help section, filled with tutorials, videos, answers to common questions and customer forums.  They have a large, knowledgeable customers service team and a new, industry-changing “no wait” phone support policy, basically, if you call their customer support from 9 AM to 8 PM EST, there is no hold music or voicemail or anything like that. The phone rings until someone picks it up. And they don’t let it ring long.  Nothing fancy. Just good intentions and great execution. That’s Hover.

And true to form Hover will be giving away 20 domain names at meshmarketing on November 17th, simply because they are passionate about stuff like that! Connect with them at @Hover

Social Media and Customer Service

By mesh news

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

One of the most powerful things about social media is that it is like word-of-mouth multiplied by a thousand. That makes it difficult for companies, because it can allow criticism and negative attention to spread much more quickly — but at the same time, it can be an incredibly powerful tool for customer service, and those positive stories can spread just as quickly. One of the best examples of this is Zappos, the shoe-maker that was recently acquired by Amazon and has become synonymous with how to use the web for positive customer service.

How is social media changing the way that companies deal with customers? How is the quality of the experience evolving, and what are some of the things companies need to consider when trying to provide personalized service in a digital world? Thomas Knoll, community architect for Zappos, is going to explore some of the key lessons that he has learned, and advice about the tools that can help companies understand their customers and meet their needs, and the ROI of using social media to provide customer service.

While Thomas has a technical background, he prefers to speak in gardening and architecture metaphors, and says he is inspired by psychology, evangelism, architectural theory, social economics, game mechanics, cultural anthropology, and dolphins.

The Rise of “Transmedia” Storytelling

By mesh news

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

Even as Web-based social networks and services like Twitter and Facebook have exploded over the past few years, the reality is that content is still king, and a well-told story continues to play a key role in how companies get their message across to key stakeholders, including customers, regardless of what medium they are using.

The challenge facing many companies is how to effectively tell these stories in different places — and using new and different tools such as mobile devices, augmented reality, etc. — in ways that resonate with target audiences. How do companies develop marketing and advertising campaigns that have broad appeal, and cut through the mass of other information that is competing for their customers’ attention online and offline?

These are some of the questions we are going to try and find the answers to on our panel, which features James Milward, president of Secret Location — an agency that specializes in interactive, online and mobile storytelling — and Ivan Askwith, director of strategy for Big Spaceship, an award-winning creative agency based in Brooklyn.