A keynote conversation with Kyle Monson of Knock Twice
Brand journalism or brand content. You’ve likely heard, read or even followed the buzz. You may have even dabbled in it yourself.
Brand journalism involves honest brand storytelling that invites audiences to participate. It’s about producing solid stories that can help advance a company’s branding but does not push its marketing efforts. The goal is to lead a conversation not be the central star of the plot. The fundamentals of journalism carry into this approach to storytelling, which involves creating content that informs while it compelling readers to share, comment and republish this content. In many ways, brand journalism reflects how the evolution of marketing and PR. Business that can do this properly can unlock a huge competitive advantage.
Learn more about our Marketing keynote, Kyle Monson (Knock Twice).
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