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mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

David Usher on the mesh Stage

By mesh news

David Usher
Last year, one of the mesh highlights was having David Usher appear on a music panel to talk about the industry’s future and how he had embraced social media to build a stronger relationship with his fans.

With the music industry still in flux and social media becoming even a more important part of marketing, sales and communication strategic plans, we’re excited about having David return to mesh where he’ll appear on a smaller media panel – more like a fireside chat – about what’s going on and where things are going.

I’m particularly interested in getting some insight from David about his new acoustic album. To get an idea of what songs to put on it, David put a post on his blog, and received hundreds of comments. Now, that’s what I call crowd-sourcing!

To get a sense of David’s approach to social media, check out his Web site/blog which features link to his Facebook, Youtube and MySpace accounts.

Here’s where you can register for mesh, while tickets for meshU are available here.

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mesh09 Marketing Keynote: Scott Monty – Ford Motor Company

By mesh news, mesh09

At mesh we really try to focus on people and ideas which are leading the way, and actively putting “what’s next” into action. With that in mind, and against any measure Scott is someone worth hearing from. As a key online face of Ford during the current economic challenge in the auto sector, Scott has been right there in the middle of the fire. Never mind client or agency talk of “should we be doing anything in social media?” or “is there any value in it?” or “is it worth the money?” — Scott has been living it, and in doing so has been putting Ford at the forefront of online brand building and rapid-fire communication response and management.

I can’t wait to get him on the stage at mesh09 and talk about life in the digital trenches. And I bet many of you will want to get in on the action, too.

Stuart

 

Are you a friend of mesh?

By mesh news

As part of the lead-up to mesh 2009 — taking place at MaRS on April 7th and 8th — we’d like to announce a new “micro-sponsorship” campaign that we’re calling “Friends of mesh.” We’ve had a number of requests over the years from both individuals and companies who aren’t interested in a traditional sponsorship arrangement with us, but who would like to show their support for mesh in a smaller way, so we came up with FOM. All you have to do is register through InviteRight and sign up as Friend of mesh, and for $1,500 you get a ticket to the conference, your logo on our site and on screen at the event, plus a pass to an invitation-only VIP social event — and of course the eternal gratitude of myself and the other four mesh co-founders 🙂