With the first meshmarketing conference happening in two weeks, we’re really excited about the response we’re getting. The calendar is chock-a-block with conferences and events, and many people are still being pragmatic about how they spend their money.
One the major reasons why we’re so enthusiastic about meshmarketing and how it meets the needs of people within the digital marketing space are the eight workshops that are happening in the afternoon after Hugh MacLeod’s keynote and two panels in the morning.
The workshops are happening because people who attended the marketing stream during the last mesh conference said the keynotes and panels were interesting but they wanted more insight and information into the tools and tactics to help them get things done.
As a result, we’ve put together workshops featuring people who are working in the digital trenches, which means they can provide hands-on insight into best practices, the most compelling tools, and real-world examples of what works and what doesn’t. Here’s a snapshot of the eight workshops.
Insight Into SEM/SEO
Search engine marketing and optimization continues to attract more attention and advertising dollars because advertisers like the fact it is an activity that can be tracked and dynamically adjusted to get the best results. Jeff Quipp will provide insight and perspective on best practices and how to be more successful with your SEM and SEO spending and programs.
Social Media Analytics – What, Why and How
As social media becomes a bigger part of the marketing/advertising landscape, more companies want to know who’s talking about their brands and products, and how they can engage with key influencers and opinion leaders. Katie Delahaye Paine will talk about why social media analytics is being embraced so enthusiastically, the benefits its provides to companies who want to get a better handle on the social media ecosystem, and tips into using social media analytics services.
Tapping Into Facebook
Facebook has more than 300 million registered users – a number that makes it an interesting advertising medium. But many companies are still trying to figure out what works within Facebook. Is advertising effective? Or should marketing activity be focused on Facebook Pages that engage consumers while offering them information about products and services. Facebook Canada’s Elmer Sotto will offer his thoughts on how companies should approach Facebook to reach consumers.
How to Approach Mobile Marketing
With the continued growth of wireless device usage and the emergence of high-speed networks, the mobile advertising market has huge potential for advertisers and marketers. eMarketer suggests the U.S. market will grow to $1.3-billion from $320-million in 2008. One of the big challenges facing advertisers and marketers is determining the most effective mobile campaigns. Tagga Media CEO Amielle Lake will talk about how media planners can create, deploy, manage, and analyze mobile marketing campaigns for their clients.
The Keys to User-Generated Creative
One of the more interesting parts of social media marketing is how a growing number of companies are “outsourcing” the creative process by encouraging consumers to come up with videos and new product designs. Among the most successful campaigns was Dorito’s, which attracting a huge amount of attention with a program in which consumers created Super Bowls ads. Frito Lay’s Andrew Sutherland and BBDO’s Dino Demopoulos will provide behind the scenes insight into how user-generated creative campaigns work, and how they can be effective in driving brand awareness and consumer engagement.
Build Web Properties that Convert
After you have managed to attract people to your Web site, how do you get visitors to convert into customers? What are the tricks in getting them to make a purchase, fill out a contact form, or make a phone call. Dan Martell promise to offer nine tactics focused on Web conversions and user retention to drive real results.
Creating Inbound Marketing Campaigns
Finding it hard to get leads and customers? Are things such as tradeshows, advertising and telemarkteting not working that well? Dharmesh Shah will show you how to attract people using through Google, blogs and social media sites such as Twitter and Facebook, and provide insider tips from the trenches about what works and what doesn’t when trying to “get found” online.
Targeting Audiences: Practical Uses of Behavioural Targeting and Retargeting
This workshop is an introduction into the world of online audience targeting through the use of behavioural and retargeting technology. In this session, you will get a better understanding of audience targeting and how data is collected and used, receive insight about current privacy issues, and practice advice when it comes to best practices for marketers. Olive Media’s Mladen Raickovic will provide insight how advertising networks work and what they offer.