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mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Oct 15
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Workshop: Tapping Into Facebook

By meshmarketing

One of the meshmarketing workshops of particular interest to many marketers is “Tapping Into Facebook” in which Facebook Canada’s Elmer Sotto will explain the different ways to reach consumers – be it Facebook Pages, widgets, Facebook Connect or advertisements. With more than 300 million registered users, Facebook is something hard for many marketers to resist but there are still many questions on how to effectively reach Facebook users.

A blog post on Silicon Valley Insider talks about how Facebook was the only social network being enthusiastically discussed at the recent Ad Week and Social Ad Summit – even though other social networks have large numbers of users.

The post’s author, Rory Maher, contends that Facebook’s edge is the high levels of engagement among users who are spending more of their social networking time on Facebook.

The chart below shows how time on social networking social has social over the past year:

Social Media Engagement

Oct 13
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Save the Dates for meshmarketing’s socials!

By meshmarketing

It just wouldn’t be a mesh event without a few socials to add to the great content of the day’s programming. Gather with friends and make new connections…

Mark you calendars with these dates!

October 21
The meshmarketing pre-party
Brought to you by Molson Coors
Join the meshmarketing gang in an event showcasing the artwork of Hugh MacLeod.
Time: 6 pm to 10 pm
Location:
The Drake, Underground
1150 Queen Street West, Toronto
Thank you to our hospitality sponsor and host: Drake Hotel Toronto

October 22
The meshmarketing after party
Brought to you by the Social Media Group
It’s a wrap! Join us to celebrate a fantastic day of meshing! The festivities continue with the gang at SMG.
Time: 5 pm to 8 pm
Location:
CIRCA
126 John St., Toronto

We look forward to meshing with you on Oct 21 and 22. See you next week!

You can purchase tickets here.

Oct 09
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The Battle over Social Media

By meshmarketing

It wasn’t that long ago that public relations, digital and advertising agencies operated in their own spheres, providing specific services to their clients. And while there might have been some collaboration, there was little overlap of services or competition.

The emergence of social media as a new, different and effective marketing medium, however, has changed the competitive landscape. Today, public relations, advertising and digital agencies are all providing or moving to provide clients with social media services – everything from strategic plans and tactical implementation to creative and applications.

It means that the days of working in isolation are over. Instead, the different agencies are competing for business and increasingly working together to meet the needs of clients.

The challenge for clients is determining who provides what services, and who should be the lead agency when doing social media marketing campaigns. Do companies lead with their advertising agency, and get them to coordinate with the public relations and digital agencies on record? Or do all three agencies need to be at the table at the same time so they’re reading off the same script?

At meshmarketing, one of our two panels is focused on marketing within the social media landscape, how marketing fits into the scheme of things, and how public relations, digital and advertising agencies are competing and co-existing. Our panelists – Fleischman-Hillard Canada president Mia Wedgbury, iStudio co-founder Katherine Fletcher and Juniper Park president Jill Nykoliation – will be offer their perspectives on what’s happening and what it means to their businesses and their clients.

You can register for meshmarketing here.

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