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Apr 30

The mesh Rainbow – Green, Blue, Red and Orange

By mesh conference mesh10

Thanks to the work of Jeff Sarmiento and Seth Singer, the mesh Web site is a thing of beauty – terrific design and lots of colours.

What you might not realize is there is a method to the madness of the colours – in addition to the fact we think it makes the Web site look purdy. Here’s a break-down on the mesh rainbow.

Red – Red is media, which covers our keynote (Chris Thorpe), panels and workshop about things such as real-time content, user-generated media, the battle between machine-generated and human-generated media, and a case study on the Vancouver Olympics.

Orange – Orange is our society stream in which you will learn more about hackers from keynote speaker Joesph Menn, how Médecins Sans Frontières is using social media, and panels about the growing issue of online privacy and what’s going on with open government.

Blue – For the marketers in the crowd, blue is your colour. Blue covers our keynote speaker, Arvind Rajan, from LinkedIn, as well as panels on real-time and how it forces marketers to be real, what businesses should really do with Facebook, and workshops on how to scale social media, and 10 no-nonsense ways social media can be applied to your business.

Green – Like the colour of money, green is our business stream, led by keynote speaker Scott Thompson, who is president with Paypal. Green also accounts for panels on the state of Canada’s seed and start-up landscape, mobile as a way to drive business, and why real-time matters.

So, there you have it – the mesh rainbow explained.

To purchase tickets to mesh, head on over this way.

Tickets for meshU, our hands-on workshop event for people who design and development online services, and people who manage designers and developers, can be purchased here.

Apr 29

Love0

What’s meshU? Who Should Go?

By mesh conference meshU

I had coffee earlier today who someone who told me that she thought the difference between mesh and meshU was that mesh is for adults while meshU is for young’uns looking to learn about technology.

It’s not an accurate description but I embraced it as much-needed constructive criticism given we haven’t done a great job of really explaining meshU and why people should attend. So, here’s meshU in a nutshell:

We started meshU in 2008 after getting a lot of requests from mesh attendees to create an event that would deliver hands-on workshops about new ways to design and develop Web sites, as well as insight into how to manage teams developing and designing these services and applications.

The workshops at meshU are led by some of the Web’s best and brightest people. These are people who are talking the talk and walking the walk. They are people starting and building leading-edge Web sites and online businesses, which means they bring real-world insight and experience to the table.

This makes meshU is a place where attendees can walk away with new insight, knowledge and information about how to do their jobs better, more efficiently and more successfully.

If you’ve been to meshU before, there’s a lot of discussion happening and a healthy amount of note-taking.

Here are the top reasons to attend meshU:

1. Gain insight and knowledge from people such as Bill Buxton (our keynote speaker) Joe Stump, Dan Martell, Sean Ellis and Isaac Garcia – knowledge that you can bring back to the office and put into action right away.

2. Build new relationships with people within Toronto’s Web community who are developing and designing services and applications, or managing teams making it happen.

3. Support meshU, and its role in providing workshops that provide a different and unique perspective.

Here’s where you can buy meshU tickets. If you’d like to support meshU by sponsoring, you can contact Stuart MacDonald at info@meshconference.com.

Apr 26

Love0

mesh’s Marketing Keynote: LinkedIn VP International Arvind Rajan

By mesh conference mesh news, mesh10

There’s little doubt that marketing is a dramatically changing landscape these days. But among shifting audience loyalties, the relentless growth of digital, the true emergence of wireless, and the always-connected generation, one thing remains constant: marketing today is all about connecting.

Be it connecting with an audience, connecting via technology, connecting with like-minded others or connecting with a feeling, connecting is becoming the overarching theme of marketing in the 21st century.

Given this, who better than Arvind Rajan, VP International of LinkedIn, to be the keynote conversation of the marketing stream at mesh10? Arvind has been in the world of grassroots or connection marketing for many years, and through his role leading LinkedIn’s International efforts is – literally – at the hub of their growing ecosystem which makes personal and business connections possible.

A very engaging and knowledgeable speaker, Arvind will kick-off the marketing stream on Day Two of mesh10 on May 19th. Don’t miss it.

Tickets for mesh can be purchased here.