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Apr 29

What’s meshU? Who Should Go?

By mesh conference meshU

I had coffee earlier today who someone who told me that she thought the difference between mesh and meshU was that mesh is for adults while meshU is for young’uns looking to learn about technology.

It’s not an accurate description but I embraced it as much-needed constructive criticism given we haven’t done a great job of really explaining meshU and why people should attend. So, here’s meshU in a nutshell:

We started meshU in 2008 after getting a lot of requests from mesh attendees to create an event that would deliver hands-on workshops about new ways to design and develop Web sites, as well as insight into how to manage teams developing and designing these services and applications.

The workshops at meshU are led by some of the Web’s best and brightest people. These are people who are talking the talk and walking the walk. They are people starting and building leading-edge Web sites and online businesses, which means they bring real-world insight and experience to the table.

This makes meshU is a place where attendees can walk away with new insight, knowledge and information about how to do their jobs better, more efficiently and more successfully.

If you’ve been to meshU before, there’s a lot of discussion happening and a healthy amount of note-taking.

Here are the top reasons to attend meshU:

1. Gain insight and knowledge from people such as Bill Buxton (our keynote speaker) Joe Stump, Dan Martell, Sean Ellis and Isaac Garcia – knowledge that you can bring back to the office and put into action right away.

2. Build new relationships with people within Toronto’s Web community who are developing and designing services and applications, or managing teams making it happen.

3. Support meshU, and its role in providing workshops that provide a different and unique perspective.

Here’s where you can buy meshU tickets. If you’d like to support meshU by sponsoring, you can contact Stuart MacDonald at info@meshconference.com.

Apr 26

Love0

mesh’s Marketing Keynote: LinkedIn VP International Arvind Rajan

By mesh conference mesh news, mesh10

There’s little doubt that marketing is a dramatically changing landscape these days. But among shifting audience loyalties, the relentless growth of digital, the true emergence of wireless, and the always-connected generation, one thing remains constant: marketing today is all about connecting.

Be it connecting with an audience, connecting via technology, connecting with like-minded others or connecting with a feeling, connecting is becoming the overarching theme of marketing in the 21st century.

Given this, who better than Arvind Rajan, VP International of LinkedIn, to be the keynote conversation of the marketing stream at mesh10? Arvind has been in the world of grassroots or connection marketing for many years, and through his role leading LinkedIn’s International efforts is – literally – at the hub of their growing ecosystem which makes personal and business connections possible.

A very engaging and knowledgeable speaker, Arvind will kick-off the marketing stream on Day Two of mesh10 on May 19th. Don’t miss it.

Tickets for mesh can be purchased here.

Apr 20

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meshU Speaker Spotlight: Dan Martell

By mesh conference meshU

At the meshmarketing conference last October, Dan Martell rocked the house with a presentation on how to build Web sites that convert into business. We were so impressed that we asked him back for meshU, a one-day event for Web designer, developers and entrepreneurs that happens on May 17 in Toronto.

Dan, a Canadian living in Silicon Valley who co-founded Flowtown.com, will be doing a workshop on “Lean Lean Product Development: Learning is the Killer Feature”.

Here’s a summary of what he’s going to cover:

“In todays world of open source, cheap computing power and APIs, it’s not if you can build it, but should you build it. The #1 startup killer is running out of time to “figure it out” before you get traction. Lean product development is the methodology that allowed companies like PayPal, Yelp, Ardvark and up and coming Flowtown.com (profitable in two months) to pivot into their market to become a dominate player.

There is a science behind the approach and in this talk I’ll go over customer development, feature prioritization, split testing, product metrics and agile development as approaches to increase your probabilities of succeeding as a startup.”

Dan is just one of the great speakers we’ve lined up for meshU, including our keynote speaker, Bill Buxton. For more information about the event, visit meshu.ca. Here’s where you can buy tickets.