When mesh was started in 2006, we decided to add some workshops but didn’t expect they would attract a lot of attention because they were scheduled at the same time as two panels.
Much to our surprise, the workshops were jam-packed, which made it abundantly clear there was demand for hands-on sessions that provided people with tangible insight, case studies and information that people could implement when they got back to the office.
Over the past four years, the workshops have become a core part of mesh even though they probably don’t get as much and attention as they deserve. We’ve got a great workshop line-up for mesh ’10. Here’s a sneak peek of some panels – with some previews coming in a subsequent blog post.
– Death and Digital Legacy: Adele McAlear will examine the intersection of death, social media and technology and look at the ripples that are created with loss. This workshop explores the chasm between online communities and families; legal, privacy and security issues; policies of online services; the impact on businesses; and what each of us should do today to prepare our digital assets.
– The Art & Science of Scaling Social Media: Bringing together earned, paid and owned social media, when done correctly, can generate a perfect storm of credibility and reach – in many ways, the Holy Grail of the social web. Earned is highly credible, but expensive to generate, paid has mass reach, but do users really pay attention? Maggie Fox will lead a discussion on how companies can scale their social media efforts.
– How Small Businesses Can Survive and Thrive by Being Creative with Social Media: RightSleeve’s Mark Graham will offers tips, recommendations and real-world examples of how his promotional marketing merchandising company has thrived in a competitive marketplace by leveraging social media.
– Managing the Transformation to a Social Business: David Bradfield will explore how global organizations and Canadian innovators manage the transition from control to collaboration. Bradfield will talk about how many companies are grappling with the impact of social media on traditional business and marketing models.
To purchase tickets for mesh10, here’s how you can register.
We are welcoming a new sponsor to the mesh fold this year. The good folks at Rogers are now working with us, and we couldn’t be happier. Their social media team will be onsite with their charging station to help those in need of a boost. Additionally, several other Rogers groups will be represented including Marketing Magazine, part of the Rogers family, who have been helping us to get the word out. Rogers has really emerged at the forefront of social media as a brand in Canada, and it is great to see them supporting #mesh10.