The second and last day of #mesh10 has come and gone, and only tweets and photos remain! Hope everyone had a great time at Spice Route last night!
Business Keynote – Scott Thompson
Day Two began with a discussion of the future of money with the President of PayPal, Scott Thompson. Formerly a CTO at Visa, Thompson sees the value in having tech businesses actually be run by people who have hands-on experience in technology. Thompson also stresses the importance of consumer and business partner feedback, saying “if you can measure something, you can improve it.” This seems to have paid off – PayPal serving 84 million consumers internationally in 190 countries!
Scott Thompson with Mike McDerment
Photo Credit: Mike McNulty, as uploaded to media.meshconference.com
Marketing/Communications Keynote – Arvind Rajan
{Disclosure: LinkedIn is an Edelman client}
Up next was Arvind Rajan from LinkedIn to talk about making lasting connections in the professional online space. Rajan gave mesh attendees a crash course in LinkedIn job hunting, saying that a filled-out profile, listing interests, and regular updating are the best ways to attract recruiters. Rajan also piqued the crowd’s interest when he said, “It’s fair to say that we’re looking at ways for users to leverage their LinkedIn network further online.” Looks like there’s much more to come from LinkedIn, especially with the opening of a Canadian office!
Top tweet: @erin_bury: Best quote of #mesh10 from @stuartma while interviewing LinkedIn’s @arajan: “I joined LinkedIn on Monday.”
Check out this video of Arvind Rajan speaking with mesh co-founder Stuart MacDonald
What Businesses Should Really Do with Facebook – Janice Diner
Janice Diner took the stage to talk about how businesses should be using Facebook to engage with their communities. Since Canadians spend an average of 429 minutes on Facebook per month, it’s important for brands to optimize their Facebook utilization. Diner suggests following Facebook’s guiding principles: make it social, keep it simple, optimize for speed and be sure to integrate.
Real-Time and How it Forces Marketers to be Real – David Carroll, Salima Valji and Leigh Himel
Next up was a great panel discussion about real-time marketing that included David Carroll, known for his viral smash hit “United Breaks Guitars” YouTube video. Over eight million views later, he believes that companies should implement a holistic and integrated marketing approach; an approach also mirrored by Valji and Himel. The key take away from the panel is that real-time is about authentic relationship building and transparency.
Photo: http://twitpic.com/1p73gg | Photo Credit: Rob Hyndman, as uploaded to twitpic.
More Excitement!
Speaking of David Carroll – he’s playing “United Breaks Guitars” and other songs from his latest album at Edelman’s mesh10 Wrap Party. For those who miss Dave’s performance tonight, he’ll be at the Duke of Westminster tomorrow night and Edelman Digital invites you to join us for a very sociable evening.
See you at meshMarketing and #mesh11!
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Edelman is a founding sponsor of mesh and proud supporter of Canada’s premier web 2.0 conference. Blog posts and Twitter updates are brought to you by @lauraroni and @melissaretty from Toronto’s @edelmandigital team. Edelman is the largest independently-owned communications firm in the world. For more information, check out Edelman.com
