While e-commerce has been around for more than a decade, the marketplace continues to evolve and become more interesting as new technologies continue to emerge. This has provided new opportunities for retailers to do business, and new ways for consumers to purchase products and services. Among the most exciting technologies are location-based services that match a consumers’ needs to their location, and group-buying services that leverage social media.
To provide some insight into what’s happening on the retail landscape and, as important, where the marketplace is heading, we have put together a panel that will address the needs of retailers looking to move into new markets, consumers that want to make purchases in different ways, and marketers looking to reach consumers.
Our panels’ speakers include:
– Chris Nguyen, co-founder of TeamSave.com, a Toronto-based startup looking to take advantage of the growing interesting among consumers in group-buying services.
– Marla Erwin, interactive art director with Whole Foods Market, which has leveraged the Web and social media in a significant and successful way.
Among the topics to be covered by the panel are the potential of location-based marketing, and the impact that high-speed networks and smartphones will have on mobile commerce. What’s the potential of location-based services, and what are the downsides? Is mobile commerce going to become a major trend and, if so, what are retailers doing to make sure it resonates with consumers.
