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mesh conference

mesh is Canada's digital transformation and innovation event taking place in Calgary and Toronto each year.

Nov 16
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The Rise of “Gamification” and What It Means

By mesh news

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

Have you ever competed to win a badge in Foursquare, or tried a trivia game online and won prizes? Then you have experienced what many are calling “gamification,” a trend that Gabe Zichermann says is fundamentally rewriting the rules of engagement for consumer marketing. From Foursquare to Farmville and Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers to drive engagement with customers.

But what does this mean for “traditional” marketing and how do you leverage this trend in your brand and engagement strategies? Moreover, how do we measure success, and how does the new discipline of “analytical marketing” help you be competitive in this new era? Find out more in this in-depth interview with Gabe Zichermann, author of the book “Game-Based Marketing” and chair of the Gamification Summit.

Nov 16
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A Focus on Social Media Measurement

By meshmarketing

One of the keys to doing social media is monitoring and measuring activity. It’s the only way that companies can tell whether their programs are working and, if not, what needs to be tweaked, improved and overhauled.

It goes without saying that we’re excited about Chris Abraham, president and CEO with Abraham Harrison, doing a social media measurement master class.

Chris will provide real-world insight into how to effectively use these tools is gaining traction as companies look for ways to engage, have conversations and build relationships, while getting a handle on the return on investment.

Nov 15
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Social Media and Customer Service

By mesh news

This is an overview of a panel we’re having as part of meshmarketing on November 17th:

One of the most powerful things about social media is that it is like word-of-mouth multiplied by a thousand. That makes it difficult for companies, because it can allow criticism and negative attention to spread much more quickly — but at the same time, it can be an incredibly powerful tool for customer service, and those positive stories can spread just as quickly. One of the best examples of this is Zappos, the shoe-maker that was recently acquired by Amazon and has become synonymous with how to use the web for positive customer service.

How is social media changing the way that companies deal with customers? How is the quality of the experience evolving, and what are some of the things companies need to consider when trying to provide personalized service in a digital world? Thomas Knoll, community architect for Zappos, is going to explore some of the key lessons that he has learned, and advice about the tools that can help companies understand their customers and meet their needs, and the ROI of using social media to provide customer service.

While Thomas has a technical background, he prefers to speak in gardening and architecture metaphors, and says he is inspired by psychology, evangelism, architectural theory, social economics, game mechanics, cultural anthropology, and dolphins.

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