mesh conference, Author at mesh

May 24

Vote for the 15MOF Winner

By mesh conference mesh11

You really can’t start mesh without a good pre party. Please join us at the Drake Tuesday (yup- tonight) at 6pm to start the conversation.

We are also opening the voting lines for our six 15MOF finalists. They will be demo’ing in the Village on Wednesday, so you will have an opportunity to check out the technology and meet the people behind the idea.

Here is a bit of each of our finalists’. . .

InGamer is a real-time social game played in conjunction with live sports. The future of media engagement is about amplifying the audience experience by unifying 3-screens in real-time. Play InGamer LIVE with CBC & Hockey Night in Canada at http://starselector.cbc.ca. With 76+ minute Time on Site since launch, the stickiness of the InGamer platform is eye-popping!

Hipsell lets you sell stuff fast and painlessly right from your phone. Your item is posted on Hipsell and Craigslist, and we manage offers and questions for you. We make it fun to sell things.

Lymbix is best known for ToneCheck, the e-mail add-in that checks the tone of your message before you send it. The concept is solid and we know it. (After all, who hasn’t experienced a “say what?” moment after receiving an email message from a boss, colleague or friend that was obviously poorly thought-out.) That said, we’re _so_ much more than an email add-in. We’re often asked: “How do you know that the email tone is ‘off’?” Well my friends: that’s where the magic happens.

Wavo.me is a new service that takes your favorite media sources like Facebook, Twitter, Tumblr or Soundcloud and extracts all the videos, music and pictures that really matter to you. You can then listen, watch, broadcast and discuss directly on Wavo. The best part is with a click of the mouse you decide which song or video to save to your library where they can be accessed from anywhere at anytime. Our easy to use bookmarklet takes this one step further, allowing you to save and pull content from anywhere on the web. Wavo is your intelligent multi-media library that makes finding and saving cool content easier and more addictive than ever.”

Atomic Reach is a social publishing platform that connects companies and brands looking for high-quality content with the people who create great content every day. It’s an exciting and new concept driven by the belief that content is going to become more important as companies look for new opportunities to engage and provide value to consumers. In simple terms, Atomic Reach helps brands deliver compelling content by tapping into a wide variety of contributors such as bloggers and videographers. For large companies, Atomic Reach offers a powerful and user-friendly content management platform that makes it easy for them to become online publishers.

The benefits: your own team of content producers comprised of your consumers, a platform to manage the people, as well as the content and publishing process, resulting in great content for your web and social media sites every day. The value, more content leads more traffic and greater visibility within your customer base. We also have tools to push your message, offers and promos out onto the web in a cost-effective way, extending the reach of your sales and marketing network.

Padpholio is a user-generated social media portfolio engine for the typical freelancer. padpholio makes you web noticed a lot easier on any search engine and a lot sooner by agencies. Currently in beta and still in development. The creative platform with designers in mind to be introduced this Fall 2011. Accounts are free to set up and feedback is always welcome and considered. Follow padpholio on twitter – http://twitter.com/padpholio; make friends with padpholio fans on facebook – http://facebook.com/padpholio OR simply click in for the early experience – www.padpholio.com”

May 21

Love0

Congratulations 15MOF Winners

By mesh conference mesh11

After a hiatus, we decided to bring back “15 Minutes of Fame” this year as a way to help put the spotlight on the growing number of start-ups doing interesting things. We were delighted to receive a flurry of applications from a wide variety of start-ups. It made life difficult for our judges who were given the challenge of boiling it down to six selections.

In the end, the following companies were picked:

The six companies get a pass to mesh11 and an opportunity to demo their idea in the mesh Village. mesh attendees will be asked to vote for the Grand Prize Winner, which will receive the following package:

– A mentorship lunch with Farhan Thawar, vice-president, engineering, with Xtreme Labs

– A half-day PR training session from Edelman

– A one-year membership from the Toronto Board of Trade (more details here)

– A one-hour consulting session with Mark Evans, a mesh co-founder and digital marketing strategist.

May 21

Love0

Sponsor Spotlight: Florist One

By mesh conference mesh11

I know I’m probably not allowed to say this, it’s like saying you actually prefer one kid over the next, but I immediately liked Brian, a Partner at Florist One.

His story is the kind of story that means mesh is doing exactly what mesh is meant to do- inspire!

Brian has been attending mesh from the start, this will be his sixth year attending, and if you ask him, he’ll tell you he looks forward to it like it’s Christmas morning.

He was suffering, like a lot of you out there, not finding conferences that really captured what was going on with Web 2.0 in terms of social media, user generated content and the participatory web. Intro. ..mesh conference!

Florist One’s API is a direct result of Brian’s “mesh” learning.

In learning about APIs, he thought about they could be applied to Florist One – they are an online florist that delivers flowers through local florists in the U.S. and Canada. They had an affiliate program where they paid affiliate partners on flowers they would sell for them. They ran their program like a traditional affiliate program – with links that take a visitor from the affiliate’s site to their site where the visitor makes the purchase. The affiliate is paid a commission on the sale.

With the Florist One API, a partner such as Stewart Enterprises, a large operator of funeral homes in the U.S., can create a flower storefront directly on their website. For example, Stewart’s Garden of Memories website offers flowers using the Florist One API – the visitor never has to leave the Garden of Memories to make a purchase. The order is sent to Florist One via the API and they handle every aspect of order fulfillment and customer service.

The Florist One API can also be used to build mobile applications on any mobile operating system to let users of the applications send florist-delivered flowers through their phones. Florist Now is a mobile application built by an affiliate that is available through iTunes that let’s you send flower nationwide through your iPhone or iPad. Mobile Florist is another application built by an affiliate using the API for the HP webOS operating system.

There are many uses of the Florist One API including Facebook applications, dating websites, helping corporations and helping good causes. Their API let’s our partners offer flowers directly and it creates new and easy revenue streams for them.

The Florist One API fundamentally changes flower buying in many ways – mainly in that flower buying moves across the internet and trust is leveraged as the visitor never has to leave a website or application to make a purchase.

The release of the Florist One API and their presence at mesh this year as a sponsor is like coming full circle.

It helps that Brian is also amazingly prompt, extremely hard working and a really really nice guy. Make sure you take some time to connect with Brian next week.

These are the stories that inspire US.